Leveraging the Thorlo sock company’s 40 years of innovation, creative agency High Tide’s new performance-based branding helps socks step out of sneakers shadow. The new logo is monumental and the brand’s messaging is repositioned to stress that socks really do matter.
Promoters of the new We Love NYC campaign, which draws on Milton Glaser’s iconic tourism logo from the 1970s, is aimed at cutting through pandemic-era negativity and unifying New Yorkers around feeling pride in their city. Not so much so far…
NESQUIK has partnered with FutureBrand to launch a long-awaited brand refresh featuring iconic mascot Quicky reimagined for a digital-future and living in the ‘phygital’ world that has become familiar to the next generation of consumers. A new logo adds an animated splash.
Seventh Generation has unveiled the biggest brand evolution in its 30+ year history including a new logo incorporating seven overlapping leaves and a molecular-inspired packaging visual identity.
Network INSP unveils its new look created by Paula Scher to solidify its brand and market position. It’s a hat with personality and more.
When DIRECTV became a standalone video company earlier this year, it turned to creative marketing agency Compadre to help harmonize its logos for its traditional satellite tv product, app, and streaming services.
The National Gallery of Art has reopened with a reimagined and reengerized brand led by gallery director Kaywin Feldman and staff with help from Michael Gericke and Pentagram.
Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.
Swarovski has unveiled a new logo and visual identity, to be revealed across all touch-points including packaging, retail and digital. Credits go to General Idea, a New York-based branding agency that is a favorite of many luxury and lifestyle brands.
The new logo for the Chicago Fire Football Club was designed by Doubleday & Cartwright. It features a mirrored icon in which flames are inverted to become a crown.
NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.
