Y&L recommended giving the name, Newfields, to the Indianapolis Museum of Art’s 152-acre campus. In addition to the brand strategy and name, Y&L crafted Newfields’ identity system and even the core tenets of a visitor’s experience.
Y&L recommended giving the name, Newfields, to the Indianapolis Museum of Art’s 152-acre campus. In addition to the brand strategy and name, Y&L crafted Newfields’ identity system and even the core tenets of a visitor’s experience.