Venerable Ogilvy is rebranding with help from Brian Collins of COLLINS, who is a former CCO of the Ogilvy design and brand experience division.
Tag: Ogilvy
Two Typefaces Help Aetna Reposition As Health Partner
Brand Union has reimagined a new visual identity for healthcare giant Aetna, which is transitioning from health insurance provider to a full-scale, consumer-focused health partner.