Mrs&Mr collaborated creatively with La Colombe on a refreshed visual identity and a national advertising campaign. The brand is a new member of the Chobani family following its acquisition in December 2023.
Tag: package design
JKR & Impossible Launch Meatier Brand
JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging.
Magdalena Travis
Travis is currently at Beardwood&Co, a branding agency that illuminates possibilities for brand growth.
Deb Adams
As the Founder and Chief Creative Officer of domo domo, Deb sets the tone and direction of domo domo’s creative team, crafting brand strategy into visual expressions that disrupt categories, create meaningful connections and increase brand value.
Lori Murphy, Rob Keil, Julia Gauger, David Gauger & Jenna Pile
Gauger + Associates is an award-winning advertising and design firm.
Brad Stoneking
In 2020, Brad decided to leave agency life behind, and set out on his own, under the banner of Piedmont Brand Co.
Bryan + Krissy Vanderwarker
Sibling duo Bryan and Krissy have been in brand identity and packaging design for 20+ years.
Kaleb Sindac
Kaleb Sindac is a Senior Design Lead at Bakery Agency, a creative and culture agency.
Monika Cascone
SmashBrand, where Monika is currently a Creative Director, is the first data-driven brand development agency where strategy, design, and consumer testing are integrated into a single, efficient process.
Sarah Sansom
With three decades of brand identity and packaging experience, Sarah brings a range of skills to her role as Executive Director of Creative Innovation at CSB.
GDUSA Package Design Awards
GDUSA’s American Package Design Awards™ celebrates the elevated role of packaging to advance the brand promise, tell the story, amplify the experience at every stage, and make the difference. THIS COMPETITION IS NOW CLOSED.
JDO’s Inclusive ID For Vaseline Radiant X
Brand design agency JDO has crafted an inclusive and sumptuous identity for Vaseline Radiant X, a range of premium skincare products developed with diverse skin tones in mind.
Quick Read For Cat Litter Package
World’s Best Cat Litter rebrands and launches Poop Fighter Maximum Odor Defense, a natural and sustainable cat litter. Little Big Brands refreshed the brand and reorganized the packaging for a quick read.
Ginger Monkey Labels Doc Brown
Ginger Monkey Design created the brand design, packaging and logotype for Doc Brown Farm & Distillers, a Georgia-based family business that grows heirloom Jimmy Red Corn and turns it into high quality bourbon.
Little Big Brands Creates Fruity Dreamland
Little Big Brands redesign for Juicy Juice imagines a world full of fun for kids and a healthful one for parents. The design also opens up promising opportunities for digital marketing and advertising exploration.
Bader Rutter Brands Ethical Eggs
Bader Rutter refreshes the Farmers Hen House brand to facilitate market expansion of these premium eggs to more grocery store shelves, with package design that emphasizes the ethical treatment of the hens and their environment.
AI and The Future of Packaging
Equator Design’s Jen Gaeto looks at the impact of AI in the package design space. She contends that:“in many cases, this means letting AI do the heavily lifting when it comes to making sense of large datasets, and letting humans act on its insights.’
Bit-O-Honey Packaging Skews Sophisticated
New packaging and identity by Young & Laramore position Bit-O-Honey as a subtly and sophisticated sweet treat. Colors, custom type and illustrations showcase natural ingredients.
Xhilarate ‘Shields’ New Care Car Product
When Blendco Systems introduced an innovative car care product, they turned to brand design agency Xhilarate to create a visual identity and branding system that underscored the concept of protection.
JKR Sets Modern Table For Stella Artois Brand World
Featuring a new logo, custom type and photography, a new Stella Artois identity takes cues from fashion and lifestyle. Creative agency Jones Knowles Ritchie wanted to appeal to a more youthful audience through the idea of a “modern table” – moving away from formal dining to suggest a more relaxed setting.
Commanding Presence For Veterans Cut Bourbon
Veterans Cut, a limited release bourbon with a package design by Jess Glebe Design, achieves a commanding presence in an ultra-premium liquor space, showcasing a strong yet refined nod to veterans.
Bluebird Giftbox Is Welcoming and Stylish
Roxanne Bradley-Tate established that Bluebird Giftbox’s brand essence had to embody the joy and good news bluebirds symbolize. The image needed to be welcoming and stylish while not looking too traditional, always keeping the older adult user in mind.
Wine Label Collages Say Welcome
Drinks design specialist Denomination has created an evocative package for the latest wine varietal from House of Brown, the new second label from Brown Estate, Napa Valley’s first Black-owned estate winery.
CF Napa Reimagines Schug Crest
Schug Winery came to CF Napa to refresh and restructure their multiple tiers of wine for increased distribution. CF Napa’s packaging system features a refined crest, allows for differentiation between the offerings, and honors the brand’s legacy.
August Forest: Simple Yet Elegant
GDUSA is publishing a series on our favorite recent package designs – in collaboration with the IDEA SHOP by NEENAH – a resource to help creatives effectively use paper-based materials to reimagine dynamic and effective solutions. This project is by BOXWOOD.
Shear: A New Way To Evaluate Branding and Package Design (Part 4)
The fourth and final in a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
Schick Celebrates Men’s Individuality
New branding for Schick is informed by national research which finds that 81% of men would prefer brands to celebrate them for who they are instead of asking them to change. Design is minimalist and spots are unscripted.
Packaging Good Clean Fun
BB&CO™ recently launched a line of bathing and cleaning products that mix good, clean fun with researched-backed science. The brand identity and package design system was created by designer and brand consultant Gina McKinna.
Not Another Seltzer Can
“Not another seltzer” is the theme for Public Address’ recent design work with Cliché, a new brand that seeks to become a by-the-glass selection. A stark black and white palette breaks with the category trend of light, bright, care-free colors.
Guest Artists Splash Color On Skittles® Pride Packs
Mars Wrigley brand Skittles teams up with GLAAD for the third year on the brand’s annual Pride packs. While they have historically been gray, this year’s packs get a splash of color from six artists of the LGBTQ+ community.
Orgain HydroBoost Separates From Pack
Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.
&Walsh Crafts Bombay 99 Identity
&Walsh recently crafted the identity for a new range of mixers by the people behind Bailley drinking water. Jessica Walsh took inspiration from a single droplet of Bombay 99 to guide the creative process.
HeyLet’sGo! P-O-P Follows A Pattern
Bent Water Brewing is known for its hypnotically patterned can designs. Its creative agency HeyLet’sGo! is leveraging those patterns – and its “populist” branding – to point-of-purchase materials for liquor stores throughout the Northeast.
Shear: A New Way To Evaluate Branding and Package Design (Part 3)
Part 3 of a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
Pearlfisher Packaging Breaks Barriers
Pearlfisher created sleek, joyful packaging with standout shelf presence for skincare company BYOMA. The square packaging makes shipping more efficient and contributes to sustainability.
Branding Seeks To Make Periods Better
Halia sells plastic-and toxin-free period pads made from organic bamboo and corn fibers. Designer Katrina Romulo helps the brand eliminate any stigma around menstruation.
Rockstar Unplugged Features Groove Shape
PepsiCo’s Rockstar Energy Drink unveiled a new kind of energy drink – Rockstar Unplugged – encourages consumers to enjoy an energy drink when they want to unwind. A partnership with MTV is in the works.
LOVE Shares Warhol’s Beauty Philosophy
LOVE embraces Andy Warhol’s beauty philosophy for skincare brand SK-II. To make its point, the agency delved into another Warhol passion: broadcast tv and his famed technicolor patterns.
JKR Logo Supports La Dolce Velveeta
Velveeta recently announced its refreshed logo that will be seen on products starting in 2022. It is designed by Jones Knowles Ritchie and accompanies a “La Dolce Velveeta” campaign.
Little Spoon Baby Food Gets Grown-Up Makeover
Little Spoon is upping its brand’s visual image while introducing fresh, on-the-go smoothies. The branding and packaging design firm is Little Big Brands.