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Tag: package design

Wine That Matters, For Every Occasion

Package Design USA (PDUSA) June 18, 2020June 18, 2020 Ilana Greenberg

To relaunch and rebrand iconic GatoNegro wine, the company needed a strong and sustainable label design. The inhouse design team provided the solution and Neenah Estate Label provided the substrate.

Radiant Redesign For Sun-Maid

Package Design USA (PDUSA) June 3, 2020June 3, 2020 Ilana Greenberg

Food-and-beverage marketing-specialist quench has redesigned packaging for the venerable Sun-Maid raisins brand and Sun-Maid’s other fruit products.

2020 GDUSA Package Design Annual

Competitions, Package Design, Sponsored by Neenah Packaging, Top Stories April 17, 2020April 17, 2020 Gordon Kaye

Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.

Biondo Unifies and Simplifies For Back To Nature

Package Design USA (PDUSA) March 3, 2020March 3, 2020 Ilana Greenberg

B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.

Botanicals Featured in PROCure Packaging

Package Design USA (PDUSA) January 30, 2020January 30, 2020 Ilana Greenberg

Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.

Heinz: Vegan Isn’t All Kale and Quinoa

Package Design USA (PDUSA) January 8, 2020 Ilana Greenberg

The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.

COLLINS Helps Target Reach Tweens

Package Design USA (PDUSA) January 5, 2020March 2, 2020 Ilana Greenberg

COLLINS developed imaginative cross-category branding and colorful package design for Target that appeals to tween girls under the More Than Magic umbrella.

Elmwood Brands Unisex Razor

Package Design USA (PDUSA) January 4, 2020February 26, 2020 Ilana Greenberg

BIC Made for YOU is a unisex razor with positioning, naming, branding and package design by Elmwood New York. Made for YOU is an Amazon exclusive.

McDonald’s With A Side of Luxury

Package Design USA (PDUSA) January 4, 2020January 27, 2020 Ilana Greenberg

McDonald’s teamed with fashion designer Alexander Wang to launch the ultimate picnic basket in China via an Alibaba marketing event. It sold out in seconds.

Iridescence Brings Beauty Brand To Light

Fresh, Top Stories January 4, 2020January 14, 2020 Ilana Greenberg

LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand focusing on its Ópalens luxury sunless tanner.

Pepsi Likes New Tagline For 2020

Fresh December 14, 2019January 13, 2020 Ilana Greenberg

Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.

BSSP Floats New Cannabis Products

Package Design USA (PDUSA) December 11, 2019 Ilana Greenberg

Parallel has launched two cannabis products, for humans and pets, respectively, with creative and package design by Sausalito-based agency BSSP.

Oath Graphics Emphasize Creative Expression

Package Design USA (PDUSA) December 7, 2019 Ilana Greenberg

OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.

Interesting Development Gets Real For Vita Coco Brand

Package Design USA (PDUSA) November 22, 2019 Ilana Greenberg

Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.

Gorman: Tis The Season For Starbucks (But Not For Plastic)

Blog November 18, 2019 Ilana Greenberg

A new Starbucks holiday cup initiative is a way to get customers coming back, but also represents a hot company and industry topic: sustainability.

Diwali Traditions Inspire Butterfly Cannon

Package Design USA (PDUSA) November 4, 2019November 4, 2019 Ilana Greenberg

Butterfly Cannon has designed a culturally relevant Diwali Festival gift package for Johnnie Walker Gold Label Reserve.

Pearlfisher Says Yes To NOgroni®

Package Design USA (PDUSA), Top Stories September 23, 2019November 4, 2019 Ilana Greenberg

The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.

Designing A Package Full Of Memories

Package Design USA (PDUSA), Top Stories September 2, 2019October 22, 2019 Ilana Greenberg

Jess Glebe Design developed the Penny & Rose brand identity and package design. Each of the brand’s 11 scents is named for a distinct childhood memory.

Switch Brews New Brand for Lone Star Beer

Package Design USA (PDUSA) August 12, 2019August 12, 2019 Ilana Greenberg

Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.

Design Army Rebrands Neenah As Solutions Company

Fresh August 5, 2019August 5, 2019 Ilana Greenberg

Pum Lefebure and Design Army have conceptualized and art directed a new campaign, featuring the tagline ‘Where Ideas Lead’ that helps rebrand Neenah as a solutions company and, at the same time, modernizes the concept of paper.

da lish Cosmetics Finds Inspiration in Barbie and 80’s Glam

Package Design USA (PDUSA) July 29, 2019July 30, 2019 Ilana Greenberg

da lish pays homage to Barbie™, with a 3-piece kit to commemorate the 60th anniversary of the iconic doll. Package design uses Neenah STARWHITE® Papers, Flash White to mimic a pleather, white pearl mini skirt that evokes the era.

Seal and Ribbon Elevate Cracker Barrel

Package Design USA (PDUSA), Top Stories July 15, 2019August 13, 2019 Ilana Greenberg

BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.

Metallic Inks – Choose Wisely!

Products + Papers June 17, 2019July 8, 2019 Ilana Greenberg

The next time your brief calls for a little bling, grab the Pantone Metallics Guide and Chips Books for over 350 durable Packaging Metallics colors and more than 300 metallic inks for commercial graphics projects.

Chase Captures Natural Flow For X2 Energy Drink

Package Design USA (PDUSA) May 11, 2019May 14, 2019 Ilana Greenberg

Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.

Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand

Package Design USA (PDUSA) April 20, 2019May 1, 2019 Ilana Greenberg

A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.

2019 Package Design Award Winners

Competitions, Package Design, Package Design, Sponsored by Neenah Packaging April 11, 2019June 6, 2019 Gordon Kaye

Our annual competition celebrates the power of design to forge an emotional link with the buyer at the moment of truth.

Pearlfisher ‘Democratizes’ Passion for Artisanal Coffee

Package Design USA (PDUSA) April 11, 2019April 11, 2019 Ilana Greenberg

Pearlfisher New York worked with coffee roaster and retailer Intelligentsia Coffee to create greater visual connection among the variants.

BRIGADE Sweetens SVEDKA Brand Extension

Package Design USA (PDUSA) April 8, 2019April 10, 2019 Ilana Greenberg

BRIGADE worked closely with SVEDKA to design and launch their first vodka brand extension: SVEDKA Rosé. It’s the fruit of a decade-long relationship.

Snack Buddies Packaging Whimsy Reaches Kids and Adults

Package Design USA (PDUSA) March 15, 2019March 15, 2019 Ilana Greenberg

Fortnight Collective has been helping transform the Yasso Frozen Greek Yogurt brand into an innovator in the ice cream space; its latest design is for Snack Buddies frozen Greek yogurt bars.

Landor Renews Kellogg’s Boxes Across Europe

Package Design USA (PDUSA) March 6, 2019March 18, 2019 Ilana Greenberg

Kellogg announces a portfolio-wide redesign of its iconic cereal boxes across Europe. Global design agency, Landor, led the effort.

Nurturing A Wild Flower Into A Cultivated Brand

Package Design USA (PDUSA) February 28, 2019March 4, 2019 Ilana Greenberg

VP+C was sure to incorporate authenticity and sustainability into the packaging for farm-to-face skincare brand Farmacy, and specing Neenah ENVIRONMENT® papers for the boxes helped.

Craft Beer Branding Goes Simple and Bold

Package Design USA (PDUSA) February 21, 2019February 22, 2019 Ilana Greenberg

Perspective: Branding has created a bolder and more visible brand and packaging for established craft brewer Deschutes.

BrandOpus Reimagines the Molson Portfolio

Package Design USA (PDUSA) February 11, 2019February 15, 2019 Ilana Greenberg

BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.

CF Napa and Tad Carpenter Help Brewery Stand Out

Package Design USA (PDUSA) February 8, 2019February 13, 2019 Ilana Greenberg

CF Napa and Carpenter Collective help Brewery Ommegang make it easier to identify their beers in the crowded craft beer market.

Admore Folders Is PIM Corporation of Year

Fresh February 7, 2019February 11, 2019 Ilana Greenberg

Printing Industries of Michigan (PIM) has named Admore Folders its Corporation of the Year.

Watermark Brands Adventurous Hard Cider

Package Design USA (PDUSA) February 6, 2019 Ilana Greenberg

Watermark was tasked with designing a brand and packaging for a hard cider that answers “the call of the wild.”

Pepsi Unveils New Global Tagline

Package Design USA (PDUSA) January 10, 2019January 15, 2019 Ilana Greenberg

Pepsi and AMV BBDO have developed a new marketing platform and tagline: “For the love of it.” More than 100 countries around the world are expected adapt it and related Pepsi graphics and content. In the U.S., not so much, as taglines have lost their luster.

2018 American Package Design Awards

Competitions, News, Package Design, Sponsored by Neenah Packaging, Top Stories April 25, 2018November 26, 2018 Gordon Kaye

Our annual competition celebrates the power of design to forge an emotional link with the buyer at the moment of truth.

JRINK Gets a Creative Cleanse

Package Design USA (PDUSA), Top Stories February 5, 2018February 27, 2018 Ilana Greenberg

Design Army has rebranded JRINK Juicery while reducing packaging costs with a simplified label system.

From Retail Racks To Rihanna Tracks

All Posts, Blog June 7, 2017July 10, 2017 Ilana Greenberg

A GDUSA ‘Person To Watch’ in 2008, Brian Schultz continues to be a design and musical talent to watch.

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Berthold
Academy of Art University
Domtar Paper Matters Podcast
Photographs Telling Stories
Sessions College BFA in Graphic Design
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