OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.
Tag: package design
Interesting Development Gets Real For Vita Coco Brand
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
Gorman: Tis The Season For Starbucks (But Not For Plastic)
A new Starbucks holiday cup initiative is a way to get customers coming back, but also represents a hot company and industry topic: sustainability.
Diwali Traditions Inspire Butterfly Cannon
Butterfly Cannon has designed a culturally relevant Diwali Festival gift package for Johnnie Walker Gold Label Reserve.
Pearlfisher Says Yes To NOgroni®
The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.
Designing A Package Full Of Memories
Jess Glebe Design developed the Penny & Rose brand identity and package design. Each of the brand’s 11 scents is named for a distinct childhood memory.
Switch Brews New Brand for Lone Star Beer
Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.
Design Army Rebrands Neenah As Solutions Company
Pum Lefebure and Design Army have conceptualized and art directed a new campaign, featuring the tagline ‘Where Ideas Lead’ that helps rebrand Neenah as a solutions company and, at the same time, modernizes the concept of paper.
da lish Cosmetics Finds Inspiration in Barbie and 80’s Glam
da lish pays homage to Barbie™, with a 3-piece kit to commemorate the 60th anniversary of the iconic doll. Package design uses Neenah STARWHITE® Papers, Flash White to mimic a pleather, white pearl mini skirt that evokes the era.
Seal and Ribbon Elevate Cracker Barrel
BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.
Metallic Inks – Choose Wisely!
The next time your brief calls for a little bling, grab the Pantone Metallics Guide and Chips Books for over 350 durable Packaging Metallics colors and more than 300 metallic inks for commercial graphics projects.
Chase Captures Natural Flow For X2 Energy Drink
Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.
Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand
A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
2019 Package Design Award Winners
Our annual competition celebrates the power of design to forge an emotional link with the buyer at the moment of truth.
Pearlfisher ‘Democratizes’ Passion for Artisanal Coffee
Pearlfisher New York worked with coffee roaster and retailer Intelligentsia Coffee to create greater visual connection among the variants.
BRIGADE Sweetens SVEDKA Brand Extension
BRIGADE worked closely with SVEDKA to design and launch their first vodka brand extension: SVEDKA Rosé. It’s the fruit of a decade-long relationship.
Snack Buddies Packaging Whimsy Reaches Kids and Adults
Fortnight Collective has been helping transform the Yasso Frozen Greek Yogurt brand into an innovator in the ice cream space; its latest design is for Snack Buddies frozen Greek yogurt bars.
Landor Renews Kellogg’s Boxes Across Europe
Kellogg announces a portfolio-wide redesign of its iconic cereal boxes across Europe. Global design agency, Landor, led the effort.
Nurturing A Wild Flower Into A Cultivated Brand
VP+C was sure to incorporate authenticity and sustainability into the packaging for farm-to-face skincare brand Farmacy, and specing Neenah ENVIRONMENT® papers for the boxes helped.
Craft Beer Branding Goes Simple and Bold
Perspective: Branding has created a bolder and more visible brand and packaging for established craft brewer Deschutes.
BrandOpus Reimagines the Molson Portfolio
BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.
CF Napa and Tad Carpenter Help Brewery Stand Out
CF Napa and Carpenter Collective help Brewery Ommegang make it easier to identify their beers in the crowded craft beer market.
Admore Folders Is PIM Corporation of Year
Printing Industries of Michigan (PIM) has named Admore Folders its Corporation of the Year.
Watermark Brands Adventurous Hard Cider
Watermark was tasked with designing a brand and packaging for a hard cider that answers “the call of the wild.”
Pepsi Unveils New Global Tagline
Pepsi and AMV BBDO have developed a new marketing platform and tagline: “For the love of it.” More than 100 countries around the world are expected adapt it and related Pepsi graphics and content. In the U.S., not so much, as taglines have lost their luster.
2018 American Package Design Awards
Our annual competition celebrates the power of design to forge an emotional link with the buyer at the moment of truth.
JRINK Gets a Creative Cleanse
Design Army has rebranded JRINK Juicery while reducing packaging costs with a simplified label system.
From Retail Racks To Rihanna Tracks
A GDUSA ‘Person To Watch’ in 2008, Brian Schultz continues to be a design and musical talent to watch.
LRXD Packages The Un-Potato Chip For Natural Sins
LRXD package design captures spirit and source of fruit and veggie chips.
Prado Studio Elevates Fragrance Brand Through Packaging
Prado Studio uses packaging and premium papers to elevate Marie Todd fragrance brand.
Wild Turkey Turns To Realistic Illustration For New Labels
Wildlife illustrator Julie Rhodes gives Wild Turkey packaging a realistic look
CBX Rejects Classic Organic Cues For Green Valley Beans
CBX introduces shelf-stable pouches into the organic aisle
Auston Designs ‘Kinda Classy’ Old West Label
New label design for hard cider with an Old West feel.
McDonald’s Goes Bold With Type-Based Package Design
McDonald’s has contemporized the look of its bags, cups and containers
Legalities Inform Pentagram Packages For Snoop Dogg Cannabis
A new Pentagram identity for cannabis connoisseur Snoop Dogg.
Hornall Anderson Breaks Category Convention For Progresso
For Progresso, Hornall Anderson walks line between loyal customers and adventurous newcomers.
Wine Bottle Says ‘Grand Cru’ For Stumptown Coffee
Cold brew in a wine bottle available in all Stumptown cafes for a limited time.
Detailed Dandy Graces Johnnie Walker Packaging
Johnnie Walker now sports a more detailed dandy illustrated by Gary Redford.
Trillion Harvests Brand and Packaging For Gourmet Olive Oil
Branding and packaging by Trillion for Twelve Letter features artisanal feel.
Turner Duckworth Serves Up BK Holiday Spirit
Burger King captures the holiday spirit with new product packaging.