An Easy Open Lid will be available on OLAY’s most popular jars. The brand says it is committed to introducing more accessible packaging across all its products by 2025.
Tag: package design
CBX Launches CPG Volume Design Offering
Brand design agency CBX launches Forge, a new volume design offering for CPG companies and retailers that can create product packaging scaled across thousands of product SKUs and dozens of product categories.
Chase and Häagen-Dazs Redefine Luxury
The Häagen-Dazs brand tapped Chase Design Group to redesign their packaging, express the evolved brand positioning, and infuse an artful playfulness across the line.
Panera Bread Icon Wild and Free
Fast-casual restaurant chain Panera has been rebranded by BrandOpus. A new logo and visual identity centers on abundance, warmth and a feeling of togetherness.
The Design Processes Of Louise Fili And Milton Glaser
Two titles are being added to the Moleskine Books Inspiration and Process in Design series: Louise Fili and Milton Glaser.
Embossed Icon Pays Homage To Brandlin Estate
Affinity Creative Group has branded Brandlin Estate after its name change. The program includes new packaging and wine labels, as well as a redesigned website.
DRC On Mission To Make Packaging Eco-Friendly
Design Resource Center has launched a new sustainability initiative this spring aiming to make an impact in the consumer packaged goods industry.
Gordon Kaye: Thoughts On The 2021 Package Design Showcase
Publisher Gordon Kaye welcomes readers to GDUSA’s 58th anniversary American Package Design Awards™ for a celebration of packaging’s importance at the moment of truth.
2021 GDUSA Package Design Awards
Package design and related disciplines are increasingly the difference makers in communicating the message, advancing the brand, and influencing the purchasing decision.
Fortnight Collective Captures Kombucha’s Uplift
Fortnight Collective develops packaging and brand identity for Allkind hard kombucha that speaks to the core of the product – uplifting, healthy and organic.
TGG Balances Compliance With Beauty In Rx-to-OTC Switch
The Goldstein Group created a balancing act for Poland’s Aleric Spray as it moves from Rx to OTC, i.e, compliance with EU regulations and a consumer-centric design strategy.
Bourbon Legend Distilled Into Soda Brand
Cornett creative agency helps Buffalo Trace Distillery launch Freddie’s Old Fashioned Soda, a craft soda brand named in honor of its long-time Bourbon Hall of Famer Freddie Johnson.
Phenomenon Branding Tackles Fatty Stigma
Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.
Design Packaging With A Sustainable End In Mind
Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.
JAM Cleans Up Ajax Portfolio
AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.
Humble Flower, Next Level Cannabis-Infused Skincare
Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.
BrandOpus Punctuates Seltzer Innovation!
BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.
Chase Adds Modern Flavor To Morton Salt
Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.
Cornett Keeps Keeneland Tradition On Track
Cornett has created the can design for Keeneland Fall Ale; with COVID-19 restricting fan access to Lexington KY’s Keeneland Race Course’s 2020 Fall Meet, the treat is helping fans keep their race day traditions.
Affinity Awakens the Spirit of Alaska
Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.
Carmex Outshines On The Shelf
Carma Labs is releasing a newly designed Carmex Cold Sore Treatment with brand and package design by The Goldstein Group that features new architecture and green solutions.
Nesquik Packaging Simplified
Chase Design Group helps refocus the brand and give it higher shelf impact with a new rendition of the Quiky mascot.
Johnnie Walker Promises Paper-Based Bottles
Johnnie Walker is set to package their whiskey in environmentally-friendly paper bottles starting in 2021 and they hope to set an example for others.
Buddies Cheer El Patio Beer
Design agency quench was tasked with creating a visual identity for upstart brewery Newfangled and its new El Patio Beer.
Wine That Matters, For Every Occasion
To relaunch and rebrand iconic GatoNegro wine, the company needed a strong and sustainable label design. The inhouse design team provided the solution and Neenah Estate Label provided the substrate.
Radiant Redesign For Sun-Maid
Food-and-beverage marketing-specialist quench has redesigned packaging for the venerable Sun-Maid raisins brand and Sun-Maid’s other fruit products.
2020 GDUSA Package Design Annual
Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.
Biondo Unifies and Simplifies For Back To Nature
B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.
Botanicals Featured in PROCure Packaging
Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.
Heinz: Vegan Isn’t All Kale and Quinoa
The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.
COLLINS Helps Target Reach Tweens
COLLINS developed imaginative cross-category branding and colorful package design for Target that appeals to tween girls under the More Than Magic umbrella.
Elmwood Brands Unisex Razor
BIC Made for YOU is a unisex razor with positioning, naming, branding and package design by Elmwood New York. Made for YOU is an Amazon exclusive.
McDonald’s With A Side of Luxury
McDonald’s teamed with fashion designer Alexander Wang to launch the ultimate picnic basket in China via an Alibaba marketing event. It sold out in seconds.
Iridescence Brings Beauty Brand To Light
LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand focusing on its Ópalens luxury sunless tanner.
Pepsi Likes New Tagline For 2020
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
BSSP Floats New Cannabis Products
Parallel has launched two cannabis products, for humans and pets, respectively, with creative and package design by Sausalito-based agency BSSP.
Oath Graphics Emphasize Creative Expression
OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.
Interesting Development Gets Real For Vita Coco Brand
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
Gorman: Tis The Season For Starbucks (But Not For Plastic)
A new Starbucks holiday cup initiative is a way to get customers coming back, but also represents a hot company and industry topic: sustainability.