To create excitement for Morphe’s new holiday capsule collection, Design Army conceived a wildly tongue-in-cheek, eye-popping social-first campaign that celebrates holiday glam to the max. Featured are a series of snappy film clips inspire by old-school TV Soaps. The subtext: embrace the chaos.
Our 61st anniversary package design showcase celebrates those select creative and marketing professionals who have successfully harnessed the power of effective and strategic design to forge a connection at the moment of truth.
Chase Design Group’s new visual identity for Sweety Ice Cream, a mochi ice cream brand, emphasizes the Asian heritage and family values that has driven the client since 1978. The logo features soft rounded type that reflects the bounciness of mochi.
Mars-owned fruit-flavored candy brand SKITTLES is unveiling a brand refresh in collaboration with Elmwood to celebrate its quirky personality and non-conformist tone to fuel product innovation.
Gary Bernstein’s has been appointed as the new Commercial Senior Vice President of Fedrigoni Special Paper North America. Melissa Stevens, who served at Mohawk, is named Chief Marketing Officer.
The Printing Industries Association, Inc. (PIA) has announced the selection of Jan Gottesman, President of Kelly Spicers, as the PIA 2024 Executive of the Year. Kelly Spicers is a major West Coast distributor of paper, packaging, digital media and graphic supplies.
For the second year, Skittles has launched a limited-edition lineup of LGBTQ+ Pride packs with exclusive designs created by LGBTQ+ artists. The packaging aims to increase visibility and support for the community.
Pentagram partner Eddie Opara creates the brand identity and packaging for a cannabis brand with the mission to right the wrongs of the War on Drugs especially with regard to incarceration rates. Ben of Ben & Jerry’s Ice Cream is the company founder.
PepsiCo Design & Innovation created this new logo and identity for Pepsi that showcases a bold typeface and an updated color palette. Pepsi will implement the new look across all brand touchpoints beginning this fall.
The Aveda x 3.1 Phillip Lim collection celebrates the botanical world of beauty and the spirit of giving. Sustainable packaging elements include organic cotton, recycled bottles and jars, and 100% PCW Neenah CONSERVATION® papers.
Bent Water Brewing is known for its hypnotically patterned can designs. Its creative agency HeyLet’sGo! is leveraging those patterns – and its “populist” branding – to point-of-purchase materials for liquor stores throughout the Northeast.
Pearlfisher created sleek, joyful packaging with standout shelf presence for skincare company BYOMA. The square packaging makes shipping more efficient and contributes to sustainability.
Chase Design Group helps Carnation Breakfast Essentials introduce its improved recipe and modern new look with strong taste appeal and nutritional credibility.
Fashion house Valentino has launched new packaging in what officials call a “necessary step” in the brand’s path to sustainability.
Electrix International analyzed 5000 supermarket products to find out which shade is used the most to influence the buying habits of grocery shoppers.
New LA-based cannabis gummy and street brand, RERUN, is a cult cannabis brand and a collaboration with Pearlfisher and House of Brands – the first in a portfolio of brands to come.
Little Big Brands partners with legacy brand Ajax on package design of a new European Union product that is targeted to Millennials and GenZ-ers.
The new packaging design for seed-based snack company 88 Acres was designed by independent creative agency, ROOK/NYC.
Branding and experience design agency handsome has modernized Snap Kitchen’s e-commerce and brand experience as it leans into, necessarily given the pandemic, the online market.
Package design and related disciplines are increasingly the difference makers in communicating the message, advancing the brand, and influencing the purchasing decision.
PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.
Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.
Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.
Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.
Parallel has launched two cannabis products, for humans and pets, respectively, with creative and package design by Sausalito-based agency BSSP.
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.
Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.
Ruche, a creped premium text and cover, is winning attention across North America from designers, printers, merchants, retailers and packaging converters/printers.
A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
Our annual competition celebrates the power of design to forge an emotional link with the buyer at the moment of truth.
Health & Happiness Advertising Agency LRXD has created new packaging for Growers, a Colorado company that sells soil and nutrients designed to grow the most verdant cannabis crops.
Printing Industries of Michigan (PIM) has named Admore Folders its Corporation of the Year.
Parks Coffee turned to The Brand Hatchery to help develop their new brand identity system.
Creative agency Design Army rebrands the premium crafted, non-alcoholic cocktail brand Mocktail Club with a design that is delicious, artsy and refreshing.
Quest Nutrition has expanded its food portfolio and needed a refreshed and consistent packaging system to tie the family of foods together. They turned to Chase Design Group to achieve their goal.
Design agency Noise 13 just launched the branding for street-style inspired cannabis brand, Skunk Factory. From street signs to caution tape, the inspiration for the packaging nails unapologetic attitude.
Watermark Design introduces sparkling canned wine Tarongino to the US with packaging reflective of the feeling of being in the Mediterranean.
Tigre Creative created a sense of upward motion and positive energy for the Super Coffee energy beverage.
Chase Design Group names and designs Tailspin, a ready-to-drink gin that hopes to take advantage of the millennial market’s growing taste for gin.
