Package design and related disciplines are increasingly the difference makers in communicating the message, advancing the brand, and influencing the purchasing decision.
PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.
Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.
Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.
Parallel has launched two cannabis products, for humans and pets, respectively, with creative and package design by Sausalito-based agency BSSP.
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.
Ruche, a creped premium text and cover, is winning attention across North America from designers, printers, merchants, retailers and packaging converters/printers.
Our annual competition celebrates the power of design to forge an emotional link with the buyer at the moment of truth.
Health & Happiness Advertising Agency LRXD has created new packaging for Growers, a Colorado company that sells soil and nutrients designed to grow the most verdant cannabis crops.
Creative agency Design Army rebrands the premium crafted, non-alcoholic cocktail brand Mocktail Club with a design that is delicious, artsy and refreshing.
Design agency Noise 13 just launched the branding for street-style inspired cannabis brand, Skunk Factory. From street signs to caution tape, the inspiration for the packaging nails unapologetic attitude.
Watermark Design introduces sparkling canned wine Tarongino to the US with packaging reflective of the feeling of being in the Mediterranean.
Chase Design Group names and designs Tailspin, a ready-to-drink gin that hopes to take advantage of the millennial market’s growing taste for gin.
New package design by Enlisted Design brings farm scenes to life in order to highlight Perdue’s humane animal care initiatives and all-natural products.
MillerCoors partners with brand agency Solsight to redesign a new look and feel for Mexican import brand Sol.
Chobani CCO Leland Maschmeyer has developed a squeezable tube to help brand Chobani yogurt as a condiment option.
The design and branding agency leverages sleek, minimalistic package design to let the beauty of nutritious soups shine through.
Camp + King recently updated the visual identity of Del Taco to give it a softer, friendlier, more contemporary look.
FINE has modernized and refined the branding and packaging for Cuvaison, an historic Napa Valley winery.
The Creative Pack and Hornall Anderson team up to help La Terra Fina create a new look for a long-term position in the marketplace.
Hart & Jones has designed the packaging for Sacred Spirits Old Tom Gin featuring a mesmerizing image of a cat for shelf impact.
Widgets & Stone creates a wide-ranging brand renewal for the rebirth of Chatanooga Brewing Company, inspired by its original pre-Prohibition advertising and packaging.
The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.
Coca-Cola personifies 23 Chinese cities in playful limited-edition cans with creative credits to illustrator Noma Bar.