Vault49’s London studio has created a brand world and package designs for a new range of RTD cocktails from Ricardo Rum. The Bahamas inspired the palette and graphic elements.
Tag: packaging design
Message From Mohawk | Paper For Packaging
Mohawk Fine Papers is the exclusive sponsor of our 61st annual People To Watch edition and its sharp focus on Packaging People. Mohawk is committed to providing the finest materials that help make every printed project more beautiful, effective, and memorable for commercial and digital printing, and luxury packaging.
Ocean Spray Branding Goes ‘Wild’
Stone Strategy & Design created a visual and verbal ‘Wildly Uncommon’ brand world for Ocean Spray. The branding is reflected in grittier, bog-to-the-bone ways seen in more confident type and edgier art direction.
Turner Duckworth Work Is Subject of New Book
Turner Duckworth is the subject of a new book – I Love It. What Is It? – published by Phaidon in the UK on February 24 and in the US on February 28. The new book tells the shared experience, instincts, and insights behind the three-decades-plus-old studio.
Second Print Design Summit Is Set For February
Print Design Academy presents the 2nd Annual Print Design Summit, a virtual conference dedicated to empowering graphic designers with the skills they need to create award-winning print and packaging designs.
Baci Packaging Returns To Italian Roots
A brand refresh for Baci, Nestlé’s heritage chocolate brand, helps reignite its status as an Italian icon, restore its authenticity and visual confidence, and declutter generic elements.
Wine Label Shows Big Heart
Hunt Hanson has rebranded I Heart Wines, a Freixenet Copestick-owned brand, with simplicity, vibrancy and vitality. The visual identity is intended to create a memorable asset and help fuel a global expansion.
Applied Design Invokes New Orleans For Non-Alcoholic Cocktails
Applied Design has created a new line for Mockly’s non-alcoholic cocktails. ‘Second Line’ branding and packaging seeks to encapsulate the vibrant spirit, culture and essence of New Orleans.
2023 GDUSA American Cannabis Graphics™ Showcase
As the legal cannabis market expands, brand, package and retail design have a vital role to play in differentiating products and services, educating consumers, and elevating the industry.
SMAKK Humanizes Skincare Brand For Dogs
SMAKK’s design for FLOOF highlights the role that hygiene, in particular skincare, plays in a dog’s wellbeing. The goal: to interpret the brand applying the same standards and expectations that humans have for their products.
Kraft Singles Logo Is Creamier
To stay up-to-date, Kraft turned to Jones Knowles Ritchie to modernize the look and feel of its design. The packages are now splashed in a color-blocked design of Kraft blue with a yellow square and a drippy, creamy logo while the slices are easier to unwrap.
Turner Duckworth Melts For Reese’s
Turner Duckworth has refreshed Reese’s ice cream product line with new packaging and branding. While the brand is synonymous with the iconic Peanut Butter Cups, consumers didn’t readily associate the brand with frozen treats.
Equator Expands To Toronto
Equator, the global packaging design agency, has bolstered its portfolio with the addition of a new design studio in Toronto. The move highlights the power of packaging in the battle for eyes and minds.
Opara Collaborates On Cannabis Brand
Pentagram partner Eddie Opara creates the brand identity and packaging for a cannabis brand with the mission to right the wrongs of the War on Drugs especially with regard to incarceration rates. Ben of Ben & Jerry’s Ice Cream is the company founder.
Pearlfisher Bakes In Genio Della Pizza’s Attention To Detail
Pearlfisher worked closely with Genio Della Pizza to develop a brand identity for the frozen pizza line that includes design and packaging to highlight a passion for craft and quest for excellence.
Cleopatra’s Skincare Branding: Fluid and Elegant
En Bouquet is a skincare and cosmetic brand for Gen Z, inspired by the natural ingredients used at Cleopatra’s Cosmetic Workshop along the Dead Sea. The project is by Jaspriya Sahmey.
Demystifying Traditional Chinese Medicine
Hoping to remove the mystery of TCM for western audiences, NOOCI partnered with branding and marketing agency SMAKK to create an identity based in transparency and science while fostering accessibility.
Heinz Explores Ketchup Bottle Of Tomorrow
Heinz has teamed with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of this method.
Not Another Seltzer Can
“Not another seltzer” is the theme for Public Address’ recent design work with Cliché, a new brand that seeks to become a by-the-glass selection. A stark black and white palette breaks with the category trend of light, bright, care-free colors.
Häagen-Dazs Serves New Shop Design
Häagen-Dazs extends its ‘That’s Dazs’ initiative with a new design for shops, providing ’luxury where your are’ that can be enjoyed by all. The new design features a bright, bold color scheme, themed murals, updated uniforms, and modernized lighting and seating.
Extra Breaks With Dental Hygiene Codes
Mars Wrigley approached Elmwood to rebrand Extra, creating a new brand expression to unify global markets, appeal to younger consumers, and transform it into a lifestyle brand that shifts from hygiene to flavor.
Orgain HydroBoost Separates From Pack
Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.
&Walsh Crafts Bombay 99 Identity
&Walsh recently crafted the identity for a new range of mixers by the people behind Bailley drinking water. Jessica Walsh took inspiration from a single droplet of Bombay 99 to guide the creative process.
Affinity Creative Group Unleashes Sweet Design
Affinity Creative Group’s package design for a cookie dough flavored whiskey by Patco Brands utilizes a pudgy but regal bulldog to help the brand stand out from the explosion of flavored whiskeys.
Coca-Cola Rolls Out New Cans
Natalie Suarez, senior brand manager, Coke Choice Portfolio: ‘We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design.’
Richard Shear: A New Way To Evaluate Branding and Package Design (Part 2)
This is Part 2 of a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
Live Clean Package Design Celebrates Natural Ingredients
ROOK/NYC created a brand identity and packaging design refresh that simplifies and amplifies the message that Live Clean is about natural and plant-based ingredients.
Pearlfisher Puts Moms First
Pearlfisher’s brand and package design of Her.9 – a direct-to-consumer pregnancy nutrition brand – aims to reappraise the sector by speaking to a new generation of moms.
Richard Shear: A New Way To Evaluate Branding and Package Design
GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
ROOK/NYC Packaging Plants Seed For Growth
The new packaging design for seed-based snack company 88 Acres was designed by independent creative agency, ROOK/NYC.
Beardwood and Oikos Put Fruit First
Oikos has redesigned its blended packs with help from Beardwood&Co. The new look makes fruit the mouthwatering and unapologetic heroes.
handsome Freshens Meal Delivery Service
Branding and experience design agency handsome has modernized Snap Kitchen’s e-commerce and brand experience as it leans into, necessarily given the pandemic, the online market.
Fry Family Values Inspire Brand
Fry’s new identity by Sunhouse encapsulates the family’s passion to craft tasty plant-based foods and inspire people to move to a healthier, more compassionate and sustainable lifestyle.
BrandOpus Unifies Oscar Mayer
Oscar Mayer has unwrapped a new look, packaging and creative platform built to unite the extensive portfolio of products and bring the brand into the modern era. The Weinermobile survives!
Mr. Peanut Sheds His Shell
Planters, the 115-year-old snack company, has a new look, tone and strategic platform from Jones Knowles Ritchie (JKR) that puts substance front and center, along with a new advertising campaign.
Pearlfisher Branding Captures Duality of Cultures
Pearlfisher partners with Tecate to position a new premium light beer. The project includes naming and brand design, all communications and advertising.
Colorado Agency Lends A Helping Can
Local Boulder breweries team with creative agency Fortnight Collective to create ‘Colorado Care Can,’ craft beers whose sale will help support those impacted by the Boulder supermarket shooting
Direct-To-Consumer Is In Fashion
Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.
Fortnight Collective Captures Kombucha’s Uplift
Fortnight Collective develops packaging and brand identity for Allkind hard kombucha that speaks to the core of the product – uplifting, healthy and organic.
Chase Draws Inspiration From Origin Story
Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.