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Tag: packaging design news

‘Inauthentico’ Beer Rejects Mexican Origin Story

News, Package Design USA (PDUSA) May 11, 2022May 11, 2022 Ilana Greenberg

Indie shop Baldwin& and Ponysaurus Brewing created a new beer – Inauthentico – made the traditional Mexican way but which embraces that it is made in North Carolina.

Tweaking A Milton Glaser Logo

Package Design USA (PDUSA), Top Stories April 19, 2022April 19, 2022 Ilana Greenberg

Brooklyn Brewery has launched its global design refresh by Robot Food. Building carefully and respectfully on a logo created by design legend Milton Glaser, the design firm notes that “It’s all too easy to f*** up an icon.”

Dirt Matters To Affinity Creative Group

Package Design USA (PDUSA) April 18, 2022April 18, 2022 Ilana Greenberg

Raventós Codorníu engaged Affinity Creative Group for an eyebrow-raising and differentiating branding for their latest California grown wine. The solution: a play on the double meaning of dirt.

HeyLet’sGo! P-O-P Follows A Pattern

Package Design USA (PDUSA) March 30, 2022March 30, 2022 Ilana Greenberg

Bent Water Brewing is known for its hypnotically patterned can designs. Its creative agency HeyLet’sGo! is leveraging those patterns – and its “populist” branding – to point-of-purchase materials for liquor stores throughout the Northeast.

Pearlfisher Packaging Breaks Barriers

Package Design USA (PDUSA) March 9, 2022March 9, 2022 Ilana Greenberg

Pearlfisher created sleek, joyful packaging with standout shelf presence for skincare company BYOMA. The square packaging makes shipping more efficient and contributes to sustainability.

Wieden+Kennedy Draws A Blank

Fresh February 7, 2022February 7, 2022 Ilana Greenberg

Based on the premise of a blank label, to be used as a space to amplify social justice and community initiatives, the project presents Wieden+Kennedy with the unique challenge of designing around an empty space.

Pentagram Turns To Type For 2DADS

Package Design USA (PDUSA), Top Stories December 5, 2021December 5, 2021 Ilana Greenberg

How can a new brewing company stand out from the crowd? A fresh typographic approach from Pentagram partner Dominic Lippa.

Absolut: Home Swede Home

Package Design USA (PDUSA), Top Stories September 10, 2021September 20, 2021 Ilana Greenberg

Absolut Vodka unveils its biggest design update since its launch in 1979. Paying homage to its credentials of provenance, heritage and authenticity, the iconic bottle’s redesign is committed to showing that Absolut Vodka is still as original as when it began.

Pearlfisher Solution For McDonald’s Playful and Pragmatic

Fresh February 22, 2021February 23, 2021 Ilana Greenberg

Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.

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