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Tag: packaging

Wine Label by Watermark Drips In Detail

Package Design USA (PDUSA) February 6, 2017 Ilana Greenberg

Watermark Design captures the drip of wine down the tank during fermentation for Jake Busching Wines.

Chase Squeezes Juice Into New Snack Bar

Package Design USA (PDUSA), Top Stories February 4, 2017February 15, 2017 Ilana Greenberg

KIND asked Chase Design Group to position its new snack bars by leveraging cues from the juicing category.

Grateful Dead Iconography Lives Again On Tribute Album

Package Design USA (PDUSA) February 4, 2017February 18, 2017 Ilana Greenberg

NYC design studio, The Collected Works, provided art and design for a recently completed compilation album in tribute to The Grateful Dead.

Whisky Label Pays Homage To Great American Novelist

Package Design USA (PDUSA) January 21, 2017 Ilana Greenberg

Pavement, the San Francisco creative and design studio, developed the packaging for Cooper’s Classic, a whisky named for author James Fenimore Cooper.

Chase Design Group Heats Up Condiments Category

Package Design USA (PDUSA), Top Stories January 21, 2017January 25, 2017 Ilana Greenberg

Chase Design Group has developed the identity and packaging for Mike’s Hot Honey, a chili-infused honey that seeks mass distribution.

Malt Liquor Label Recognizable Across The Room

Package Design USA (PDUSA) January 9, 2017January 9, 2017 Ilana Greenberg

Auston Design Group of Emeryville CA developed a bold label for new malt liquor brought to the market by legendary rap artist E-40 aka Earl Stevens.

Chocolate Drizzle Reinforces Godiva Craftsmanship

Package Design USA (PDUSA), Top Stories December 7, 2016December 7, 2016 Ilana Greenberg

Pearlfisher New York redesigns Godiva’s family of chocolate bars with a chocolate drizzle as the central image.

Cheez Doodles Package Refresh Emphasizes Taste Experience

Package Design USA (PDUSA) December 5, 2016December 5, 2016 Ilana Greenberg

Perspective: Branding redesigns packaging for Cheez Doodles to focus on intense flavors and expanded products, including New York Mets Cheez Doodle Baseballs.

Sam Adams Packaging Features Statue, Star and Shield

Package Design USA (PDUSA) November 12, 2016 Ilana Greenberg

Boston Beer Co. has redesigned the logo and packaging for its signature brand, Sam Adams Boston Lager, the pioneering craft beer debuted in 1984.

Haugaard Cooks Up Quaker Instant Oatmeal Packaging

Package Design USA (PDUSA) November 12, 2016November 14, 2016 Ilana Greenberg

Haugaard Creative is the design firm behind Quaker Instant Oatmeal’s Bring Your Best Bowl promotion which now involves urging consumers to taste and vote for their favorite.

Brandimage Imagines Perfume Bottle As Architectural Piece

Package Design USA (PDUSA) November 12, 2016 Ilana Greenberg

Brandimage has design the packaging for a new perfume for men, Van Cleef & Arples in New York, in the art deco tradition.

Work-Order Lets Kodak Be Kodak

Fresh, News, Package Design USA (PDUSA) October 22, 2016 Ilana Greenberg

Kodak redesigns its logo for the first time in a decade, opting to bring back the iconic “K” that was introduced back in 1971.

Simmered Cider Scent Just in Time for Fall

Package Design USA (PDUSA), Top Stories October 22, 2016October 22, 2016 Ilana Greenberg

Graphic design firm Wink has developed the packaging for a new fall scent from candle and gift fragrance studio Thyme.

Stripped-Backed Progresso Packaging Emphasizes Honesty

Package Design USA (PDUSA) October 17, 2016 Ilana Greenberg

Hornall Anderson’s redesign of Progresso pays homage to the heartiness, wholesomeness and health-consciousness of the brand’s product line.

Sustainable Starbird Brand Features Chicken And Egg

Package Design USA (PDUSA) September 26, 2016September 26, 2016 Ilana Greenberg

California design firm Strohl has created clean and modern brand and package design for a new fried chicken restaurant that features healthier and sustainably raised fast food.

Ideas That Kick Branding Unleashes Dogs To Run and Play

Package Design USA (PDUSA) September 26, 2016 Gordon Kaye

Ideas that Kick recently partnered with Born Free dog food to show how surrounding a brand in design can elevate a business’ outlook.

FormNation Styles New Look For Uberliss Haircare Products

Package Design USA (PDUSA), Top Stories August 9, 2016September 17, 2016 Ilana Greenberg

FormNation, formerly Studio Jan Habraken, developed a fashion-forward look for haircare brand Uberliss.

Flood Creative Packaging Pops On Real Housewives Episode

Package Design USA (PDUSA) August 9, 2016August 10, 2016 Ilana Greenberg

Flood Creative designs packaging for healthy popcorn snack in Real Housewives of New Jersey episode.

Haberman Pays Homage To The Old Neighborhood

Package Design USA (PDUSA) August 3, 2016 Ilana Greenberg

Haberman has helped brand and package Waterhill Naturals & Organics with an emphasis on the company’s rich neighborhood legacy.

Beardwood&Co Defines New Kind of Masculine Consumer

Package Design USA (PDUSA) August 3, 2016 Ilana Greenberg

Beardwood&Co designs branding, packaging and identity for Iron-Tek natural protein supplement.

Designing A System For The Jack Daniel’s Single Barrel Collection

Package Design USA (PDUSA) July 27, 2016July 29, 2016 Ilana Greenberg

Studio MPLS and Brown-Forman Global Design collaborate in a package redesign for the Jack Daniel’s Single Barrel Collection.

Dogfish Head Packaging Salutes Legacy of Innovation

Package Design USA (PDUSA) July 18, 2016 Gordon Kaye

Colorful illustrations tell the story of Dogfish Head innovation, ingredients and craft brewing culture.

CBA Helps Universal Audio Turn Up The Volume

Package Design USA (PDUSA) July 18, 2016 Ilana Greenberg

To help high-end Universal Audio resonate with consumers in big box stores, CBA created used ultra-realistic photography to communicate a brand message that words could not.

Craig Calsbeek Packaging Speaks To Quality and Durability

Package Design USA (PDUSA) July 11, 2016 Ilana Greenberg

Craig Calsbeek takes plain box packaging to a sophisticated look in collaboration with Aquatech art director Phil Gallagher.

Kids II and Joe Duffy Put Heads Together For Baby Mind Enrichment Products

Package Design USA (PDUSA) June 28, 2016July 12, 2016 Ilana Greenberg

Kids II relaunches its signature brands with a collaboration between Joe Duffy and the inhouse creative design team led by Adam Bain.

Sanpellegrino App Takes You On The Scenic Route

Products + Papers June 27, 2016 Ilana Greenberg

Most mapping apps take you the shortest route but Oglivy’s and Sanpelligrino’s Delightways app takes you in more delightful and delicious directions.

Subplot Is Up The Creek With An Old Paddle

Package Design USA (PDUSA) June 27, 2016 Ilana Greenberg

Subplot Design designed the label for a new product offering from Old Yale Brewing of British Columbia.

Fivethousand Fingers Shape Collected Coffee Packaging

Package Design USA (PDUSA) June 27, 2016 Ilana Greenberg

Fivethousand Fingers of Montreal develops branding for curated coffee subscription service.

Adding Extra Flavor to the Chambord Gift Box

Package Design USA (PDUSA) June 20, 2016June 20, 2016 Ilana Greenberg

Senior graphic designer at Brown-Forman Kate Stites talks about the process of designing gift boxes for premium brands and her new work for Chambord.

Ferroconcrete Urges Wine Shoppers To Winc Responsibly

Package Design USA (PDUSA) June 20, 2016 Ilana Greenberg

New packaging and identity for personalized wine club

Davis Brings Founder’s Story To Forefront For Lamb’s Rum Branding

Package Design USA (PDUSA) June 15, 2016 Gordon Kaye

Alfred Lamb was rum maker of choice for the British Navy and the Davis design firm keeps his six-sided bottle sailing.

Sagmeister & Walsh Spheres Sparkle For Juice Drink

Package Design USA (PDUSA), Top Stories May 15, 2016May 26, 2016 Ilana Greenberg

Sagmeister & Walsh’s new graphic language of spheres and circles gives Appy Fizz a ballsy brand image.

SONIC Drive-Ins Are Destination for Summer Fun

Package Design USA (PDUSA) May 4, 2016June 6, 2016 Gordon Kaye

New packaging for SONIC Drive-Ins from Sullivan Higdon & Sink

SuperHero Packaging Powers Krispy Kreme BOGO Offer

Package Design USA (PDUSA) May 2, 2016 Gordon Kaye

Baldwin& of Raleigh NC developed packaging and related Flash banner for tasty a one-day national Krispy Kreme promotion.

Heroic Swedish Fish Rides The Wave

Package Design USA (PDUSA) April 27, 2016April 28, 2016 Gordon Kaye

The popular fish shaped candy gets a brand and package redesign by Bulletproof.

2016 American Package Design Awards

Competitions, Package Design, Top Stories April 13, 2016May 4, 2017 Gordon Kaye

Our annual competition celebrates the power of design to forge an emotional link with the buyer.

Design Army Brings Much Needed Sweetness to the Campaign Trail

Fresh, News April 12, 2016April 12, 2016 Ilana Greenberg

DC companies Harper Macaw and Design Army join forces to highlight DC’s positive and creative side.

Happy Meals Turn Into Virtual Reality Happy Goggles

Package Design USA (PDUSA) March 14, 2016March 16, 2016 Ilana Greenberg

New McDonald’s promotion allows kids to make Happy Goggles

Thinking Outside the Box for Digitally Printed Packaging

Package Design USA (PDUSA) March 14, 2016 Gordon Kaye

Explore 4 is the newest edition to Neenah’s popular Explore Series

Good People Ale Is Light-Bodied and Full-Bearded

Package Design USA (PDUSA) March 14, 2016March 14, 2016 Gordon Kaye

Lewis Communications gives beer a hairy personality.

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GRAPHIC DESIGN USA MAGAZINE

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