Boutique design agency ButterflyCannon was inspired by the colors and crafts of Madeira in its package design for Glenmorangie Bacalta, a private edition whiskey aged in Madeiran casks.
Tag: packaging
Brawny Packaging Replaces Iconic Man With Strong Woman
In honor of Women’s History Month, Cutwater has created a second iteration of Brawny’s #strenthhasnogender campaign as well as new package design that supports the message.
FutureBrand Gives Activia a Premium Flavor
FutureBrand refreshes the Activia brand and package design starting with a new brand icon and a beam of light.
Wine Label by Watermark Drips In Detail
Watermark Design captures the drip of wine down the tank during fermentation for Jake Busching Wines.
Chase Squeezes Juice Into New Snack Bar
KIND asked Chase Design Group to position its new snack bars by leveraging cues from the juicing category.
Grateful Dead Iconography Lives Again On Tribute Album
NYC design studio, The Collected Works, provided art and design for a recently completed compilation album in tribute to The Grateful Dead.
Whisky Label Pays Homage To Great American Novelist
Pavement, the San Francisco creative and design studio, developed the packaging for Cooper’s Classic, a whisky named for author James Fenimore Cooper.
Chase Design Group Heats Up Condiments Category
Chase Design Group has developed the identity and packaging for Mike’s Hot Honey, a chili-infused honey that seeks mass distribution.
Malt Liquor Label Recognizable Across The Room
Auston Design Group of Emeryville CA developed a bold label for new malt liquor brought to the market by legendary rap artist E-40 aka Earl Stevens.
Chocolate Drizzle Reinforces Godiva Craftsmanship
Pearlfisher New York redesigns Godiva’s family of chocolate bars with a chocolate drizzle as the central image.
Cheez Doodles Package Refresh Emphasizes Taste Experience
Perspective: Branding redesigns packaging for Cheez Doodles to focus on intense flavors and expanded products, including New York Mets Cheez Doodle Baseballs.
Sam Adams Packaging Features Statue, Star and Shield
Boston Beer Co. has redesigned the logo and packaging for its signature brand, Sam Adams Boston Lager, the pioneering craft beer debuted in 1984.
Haugaard Cooks Up Quaker Instant Oatmeal Packaging
Haugaard Creative is the design firm behind Quaker Instant Oatmeal’s Bring Your Best Bowl promotion which now involves urging consumers to taste and vote for their favorite.
Brandimage Imagines Perfume Bottle As Architectural Piece
Brandimage has design the packaging for a new perfume for men, Van Cleef & Arples in New York, in the art deco tradition.
Work-Order Lets Kodak Be Kodak
Kodak redesigns its logo for the first time in a decade, opting to bring back the iconic “K” that was introduced back in 1971.
Simmered Cider Scent Just in Time for Fall
Graphic design firm Wink has developed the packaging for a new fall scent from candle and gift fragrance studio Thyme.
Stripped-Backed Progresso Packaging Emphasizes Honesty
Hornall Anderson’s redesign of Progresso pays homage to the heartiness, wholesomeness and health-consciousness of the brand’s product line.
Sustainable Starbird Brand Features Chicken And Egg
California design firm Strohl has created clean and modern brand and package design for a new fried chicken restaurant that features healthier and sustainably raised fast food.
Ideas That Kick Branding Unleashes Dogs To Run and Play
Ideas that Kick recently partnered with Born Free dog food to show how surrounding a brand in design can elevate a business’ outlook.
FormNation Styles New Look For Uberliss Haircare Products
FormNation, formerly Studio Jan Habraken, developed a fashion-forward look for haircare brand Uberliss.
Flood Creative Packaging Pops On Real Housewives Episode
Flood Creative designs packaging for healthy popcorn snack in Real Housewives of New Jersey episode.
Haberman Pays Homage To The Old Neighborhood
Haberman has helped brand and package Waterhill Naturals & Organics with an emphasis on the company’s rich neighborhood legacy.
Beardwood&Co Defines New Kind of Masculine Consumer
Beardwood&Co designs branding, packaging and identity for Iron-Tek natural protein supplement.
Designing A System For The Jack Daniel’s Single Barrel Collection
Studio MPLS and Brown-Forman Global Design collaborate in a package redesign for the Jack Daniel’s Single Barrel Collection.
Dogfish Head Packaging Salutes Legacy of Innovation
Colorful illustrations tell the story of Dogfish Head innovation, ingredients and craft brewing culture.
CBA Helps Universal Audio Turn Up The Volume
To help high-end Universal Audio resonate with consumers in big box stores, CBA created used ultra-realistic photography to communicate a brand message that words could not.
Craig Calsbeek Packaging Speaks To Quality and Durability
Craig Calsbeek takes plain box packaging to a sophisticated look in collaboration with Aquatech art director Phil Gallagher.
Kids II and Joe Duffy Put Heads Together For Baby Mind Enrichment Products
Kids II relaunches its signature brands with a collaboration between Joe Duffy and the inhouse creative design team led by Adam Bain.
Sanpellegrino App Takes You On The Scenic Route
Most mapping apps take you the shortest route but Oglivy’s and Sanpelligrino’s Delightways app takes you in more delightful and delicious directions.
Subplot Is Up The Creek With An Old Paddle
Subplot Design designed the label for a new product offering from Old Yale Brewing of British Columbia.
Fivethousand Fingers Shape Collected Coffee Packaging
Fivethousand Fingers of Montreal develops branding for curated coffee subscription service.
Adding Extra Flavor to the Chambord Gift Box
Senior graphic designer at Brown-Forman Kate Stites talks about the process of designing gift boxes for premium brands and her new work for Chambord.
Ferroconcrete Urges Wine Shoppers To Winc Responsibly
New packaging and identity for personalized wine club
Davis Brings Founder’s Story To Forefront For Lamb’s Rum Branding
Alfred Lamb was rum maker of choice for the British Navy and the Davis design firm keeps his six-sided bottle sailing.
Sagmeister & Walsh Spheres Sparkle For Juice Drink
Sagmeister & Walsh’s new graphic language of spheres and circles gives Appy Fizz a ballsy brand image.
SONIC Drive-Ins Are Destination for Summer Fun
New packaging for SONIC Drive-Ins from Sullivan Higdon & Sink
SuperHero Packaging Powers Krispy Kreme BOGO Offer
Baldwin& of Raleigh NC developed packaging and related Flash banner for tasty a one-day national Krispy Kreme promotion.
Heroic Swedish Fish Rides The Wave
The popular fish shaped candy gets a brand and package redesign by Bulletproof.
2016 American Package Design Awards
Our annual competition celebrates the power of design to forge an emotional link with the buyer.
Design Army Brings Much Needed Sweetness to the Campaign Trail
DC companies Harper Macaw and Design Army join forces to highlight DC’s positive and creative side.