The National Gallery of Art has reopened with a reimagined and reengerized brand led by gallery director Kaywin Feldman and staff with help from Michael Gericke and Pentagram.
Tag: pentagram
Pentagram Puts Drivers In The Mood
Pentagram has created a brand identity system for Waze, the navigation app that helps drivers work together to beat traffic. The identity updates the familiar Wazer symbol, introduces a set of new mood emojis, and streamlines the platform’s signature use of illustration.
Paula Scher Goes Public With Love Story
This fall, Princeton Architectural Press publishes a behind-the-scenes account of Paula Scher’s relationship with The Public Theater, including hundreds of her iconic posters.
Pentagram Empowers Car Buyers
Pentagram’s Michael Gericke and team collaborated with TrueCar on a brand identity that makes the experience of shopping for a car more uplifting and less stressful.
Pentagram Recalibrates Warner Bros. Identity
Pentagram and Emily Oberman have recalibrated the Warner Bros. logo for a new generation.
Pentagram Brings Netflix To Print
Pentagram has named, designed, branded and set the tone for a new print journal that seeks to bring the Netflix experience to readers.
New Yahoo Logo Angles For Change
Pentagram has worked with Yahoo on a refresh of its visual identity that emphasizes the exclamation point to embody the platform’s amplification strategy.
Pentagram Reprises Shakespeare Role
Pentagram’s 2019 look for Shakespeare in the Park is fun and playful, with skewed bands of typography layered on color shapes in a Pop art palette, inspired by circus posters, bubble gum and Wonder Bread.
Paula Scher Named SEGD Fellow
Pentagram Partner Paula Scher has been named the 2019 SEGD Fellow “for promoting the highest values in environmental graphic design and significantly contributing to the direction and growth of the field.”
Major Revision of ‘Brand Identity Essentials’ Released
This second edition of the massively popular original book features hundreds of new images and content.
The GDUSA Podcast #4: Brett Traylor of Thinkso
Gordon talks to Brett Traylor, cofounder and senior partner at creative agency Thinkso, about growing up in a printing family, designing for good, and the derivation of his firm’s name.
Mastercard Drops Name From Brand Mark
With help from Pentagram, Mastercard has dropped its name from the familiar interlocking circles brand mark. The goal is to become a symbol brand like the Nike swoosh, Target bullseye, and Apple apple.
Pentagram Celebrates Scholastic’s Iconic Characters
Pentagram’s environmental graphics for Scholastic’s corporate headquarters celebrate iconic children’s book characters in a series of artworks and installations.
Library of Congress Logo Is Metaphorical Bookshelf
Pentagram has created a brand identity for the Library of Congress in Washington DC.
Pentagram Designs Magazine For The Wing
Pentagram designs a biannual magazine for The Wing, the network of co-working and community spaces for women.
Expedia Branding Suggests A Suite of Services
Pentagram has designed a new brand identity for Expedia Group that better unites its extensive family of travel brands, businesses and teams.
AMEX Credits Pentagram With Brand Reposition
Amex’s new advertising campaign and brand positioning, including a more legible logo, positions the company as an essential part of consumers’ lives.
Pentagram Directs Traffic To Nicollet
After a major renovation made Nicollet Avenue more pedestrian friendly, Pentagram was asked to design a brand identity and wayfinding for the “Main Street” of Minneapolis.
Pentagram Invokes Venn Diagram For Science-Based Skincare Line
Natasha Jen led a Pentagram team in the naming and branding of VENN, a science-based skincare line. The strategy and design is inspired by the Venn diagram.
Our Most Visited News Stories of 2017
Here are the 20 most visited graphic design news items of 2017 on our website. Not included are our massively popular competition pages, special people features, trends and surveys, or personal blog posts. And no value judgements, just the traffic facts.
Two New Pentagram Associates Named in New York
Pentagram has named two new associates in the New York office, both of whom work under the direction of Paula Scher.
Cannabis Company Gets High End Branding
DJ Stout and his Pentagram Austin team introduces a hummingbird symbol and color coded packaging for new cannabis concentrate company.packaging.
Pentagram’s Bold Brooklyn Brand For City Point
Pentagram designed a bold Brooklyn identity for City Point, a new food, shopping and entertainment destination in downtown Brooklyn.
Pentagram’s Natasha Jen Gives Ice Cream A Minimalist Flavor
Pentagram’s Natasha Jen and team serve up a new brand identity system for artisanal ice cream makers Van Leeuwen.
Angus Hyland Brings Vintage Games Back To Life
Pentagram partner Angus Hyland creates modern takes on two vintage games and in the process brings avant-garde aesthetics to physical gaming.
Pentagram Adds A Side of Humor To Deli Branding
Pentagram puts a contemporary spin on traditional no-nonsense deli graphics for Washington DC-based On Rye.
Consumer Reports Buys Into Virtual Tours
Pentagram has created a new logo and look for Consumer Reports including a logo, an emphasis on green, and lots more videos and virtual tours.
Rolling Stones: Exhibitionism Rocks New York City
Exhibitionism is the largest touring exhibit staged by a band or artist. It tells the 50-year history of the Rolling Stones through a series of thematic installations that present a journey through the band’s career. Pentagram partners William Russell and Abbott Miller collaborated on the graphic and exhibit design.
Mastercard Makeover Credited To Bierut and Hayman
Pentagram updates Mastercard symbol, simplifying it and focusing on its most valuable visual asset, the two circles.
Emily Oberman Makes Mia More Approachable
Pentagram helps the Minneapolis Institute of Art change its relationship with the public.
Pantone Video: Eddie Opara Says New Colors Mean New Enlightenment
New video with Pentagram’s Eddie Opara
Pentagram’s Typeface Promotes Collaboration
Pentagram has created a bespoke grid and dynamic brand typeface for Resonate.
Pentagram’s Bierut Designs Wild(life) Identity
Wildlife Conservation Society identity appeals to park visitors and policy makers.
Michael Bierut On How To Use Graphic Design
Michael Bierut’s new book How to reveals his philosophy of graphic design.
Pentagram Makes Simple Call For Verizon
Pentagram and Verizon opted for a dramatically simplified and flexible new version of the old company checkmark logo.
Paula Scher Co-Stars With Shakespeare
Paula Scher designs posters and graphics for 2015 Shakespeare in the Park
Pentagram Puts Neue Face on the New School
The New School has a new identity. The institution turned to Pentagram and Paula Scher to create the university’s new look.
Sara Frisk
Sara Frisk believes everything can be made better through design.