Pentagram has created a brand identity system for Waze, the navigation app that helps drivers work together to beat traffic. The identity updates the familiar Wazer symbol, introduces a set of new mood emojis, and streamlines the platform’s signature use of illustration.
This fall, Princeton Architectural Press publishes a behind-the-scenes account of Paula Scher’s relationship with The Public Theater, including hundreds of her iconic posters.
Pentagram has named, designed, branded and set the tone for a new print journal that seeks to bring the Netflix experience to readers.
Pentagram’s 2019 look for Shakespeare in the Park is fun and playful, with skewed bands of typography layered on color shapes in a Pop art palette, inspired by circus posters, bubble gum and Wonder Bread.
Pentagram Partner Paula Scher has been named the 2019 SEGD Fellow “for promoting the highest values in environmental graphic design and significantly contributing to the direction and growth of the field.”
Gordon talks to Brett Traylor, cofounder and senior partner at creative agency Thinkso, about growing up in a printing family, designing for good, and the derivation of his firm’s name.
With help from Pentagram, Mastercard has dropped its name from the familiar interlocking circles brand mark. The goal is to become a symbol brand like the Nike swoosh, Target bullseye, and Apple apple.
Pentagram designs a biannual magazine for The Wing, the network of co-working and community spaces for women.
Amex’s new advertising campaign and brand positioning, including a more legible logo, positions the company as an essential part of consumers’ lives.
After a major renovation made Nicollet Avenue more pedestrian friendly, Pentagram was asked to design a brand identity and wayfinding for the “Main Street” of Minneapolis.
Here are the 20 most visited graphic design news items of 2017 on our website. Not included are our massively popular competition pages, special people features, trends and surveys, or personal blog posts. And no value judgements, just the traffic facts.
Pentagram has named two new associates in the New York office, both of whom work under the direction of Paula Scher.
Pentagram designed a bold Brooklyn identity for City Point, a new food, shopping and entertainment destination in downtown Brooklyn.
Pentagram’s Natasha Jen and team serve up a new brand identity system for artisanal ice cream makers Van Leeuwen.
Pentagram puts a contemporary spin on traditional no-nonsense deli graphics for Washington DC-based On Rye.
Pentagram has created a new logo and look for Consumer Reports including a logo, an emphasis on green, and lots more videos and virtual tours.
Exhibitionism is the largest touring exhibit staged by a band or artist. It tells the 50-year history of the Rolling Stones through a series of thematic installations that present a journey through the band’s career. Pentagram partners William Russell and Abbott Miller collaborated on the graphic and exhibit design.
Pentagram updates Mastercard symbol, simplifying it and focusing on its most valuable visual asset, the two circles.
Pentagram and Verizon opted for a dramatically simplified and flexible new version of the old company checkmark logo.