The National Gallery of Art has reopened with a reimagined and reengerized brand led by gallery director Kaywin Feldman and staff with help from Michael Gericke and Pentagram.
Pentagram has created a brand identity system for Waze, the navigation app that helps drivers work together to beat traffic. The identity updates the familiar Wazer symbol, introduces a set of new mood emojis, and streamlines the platform’s signature use of illustration.
Pentagram’s Michael Gericke and team collaborated with TrueCar on a brand identity that makes the experience of shopping for a car more uplifting and less stressful.
Pentagram has worked with Yahoo on a refresh of its visual identity that emphasizes the exclamation point to embody the platform’s amplification strategy.
Pentagram’s 2019 look for Shakespeare in the Park is fun and playful, with skewed bands of typography layered on color shapes in a Pop art palette, inspired by circus posters, bubble gum and Wonder Bread.
This second edition of the massively popular original book features hundreds of new images and content.
Gordon talks to Brett Traylor, cofounder and senior partner at creative agency Thinkso, about growing up in a printing family, designing for good, and the derivation of his firm’s name.
Pentagram’s environmental graphics for Scholastic’s corporate headquarters celebrate iconic children’s book characters in a series of artworks and installations.
Pentagram has designed a new brand identity for Expedia Group that better unites its extensive family of travel brands, businesses and teams.
Amex’s new advertising campaign and brand positioning, including a more legible logo, positions the company as an essential part of consumers’ lives.
Natasha Jen led a Pentagram team in the naming and branding of VENN, a science-based skincare line. The strategy and design is inspired by the Venn diagram.
Here are the 20 most visited graphic design news items of 2017 on our website. Not included are our massively popular competition pages, special people features, trends and surveys, or personal blog posts. And no value judgements, just the traffic facts.
DJ Stout and his Pentagram Austin team introduces a hummingbird symbol and color coded packaging for new cannabis concentrate company.packaging.
Pentagram designed a bold Brooklyn identity for City Point, a new food, shopping and entertainment destination in downtown Brooklyn.
Pentagram partner Angus Hyland creates modern takes on two vintage games and in the process brings avant-garde aesthetics to physical gaming.
Pentagram puts a contemporary spin on traditional no-nonsense deli graphics for Washington DC-based On Rye.
Exhibitionism is the largest touring exhibit staged by a band or artist. It tells the 50-year history of the Rolling Stones through a series of thematic installations that present a journey through the band’s career. Pentagram partners William Russell and Abbott Miller collaborated on the graphic and exhibit design.
Pentagram updates Mastercard symbol, simplifying it and focusing on its most valuable visual asset, the two circles.
Pentagram and Verizon opted for a dramatically simplified and flexible new version of the old company checkmark logo.