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Tag: pepsi

Pepsi Likes New Tagline For 2020

Fresh December 14, 2019January 13, 2020 Ilana Greenberg

Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.

Pepsi Unveils New Global Tagline

Package Design USA (PDUSA) January 10, 2019January 15, 2019 Ilana Greenberg

Pepsi and AMV BBDO have developed a new marketing platform and tagline: “For the love of it.” More than 100 countries around the world are expected adapt it and related Pepsi graphics and content. In the U.S., not so much, as taglines have lost their luster.

Pepsi Rolls Out New Wave of Japanese Cola

Package Design USA (PDUSA) April 16, 2018April 18, 2018 Ilana Greenberg

Pepsi’s exclusive-to-Japan soda brand, J-Cola, includes packaging that references iconic Japanese artwork.

Pepsi Sparkles With Bubly

Fresh, News, Package Design USA (PDUSA), Top Stories February 26, 2018February 27, 2018 Ilana Greenberg

PepsiCo introduces a new line of sparkling water called bubly with the help of R/GA, the Academy Awards, and colorful package design.

Retro Pepsi Cans Kick Off Anniversary Celebration

Package Design USA (PDUSA) January 16, 2018January 16, 2018 Ilana Greenberg

Pepsi celebrates its 120th anniversary with retro package design and a pop culture advertising campaign.

LIFEWTR Packaging Series Features Female Artists

Package Design USA (PDUSA), Top Stories August 7, 2017August 7, 2017 Ilana Greenberg

Pepsi-owned LIFEWTR is celebrating the work of women artists on their bottles.

PepsiCo Mixes It Up In Milan and Unleashes PepsiMojis Worldwide

Fresh, News April 18, 2016April 18, 2016 Ilana Greenberg

PepsiCo shook up Milan Design Week with an immersive interactive space and new proprietary PepsiMojis.

Aquafina Labels Capture Movement and Fluidity

Package Design USA (PDUSA) April 4, 2016 Gordon Kaye

PepsiCo Design & Innovation Center refreshes and elevates this bottled water brand.

PepsiCo 50th Anniversary Book Rejects Retro

Fresh, News August 26, 2015August 26, 2015 Ilana Greenberg

PepsiCo commemorative book by Think Studio rejects retro and looks forward

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