Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
Tag: pepsi
Pepsi Unveils New Global Tagline
Pepsi and AMV BBDO have developed a new marketing platform and tagline: “For the love of it.” More than 100 countries around the world are expected adapt it and related Pepsi graphics and content. In the U.S., not so much, as taglines have lost their luster.
Pepsi Rolls Out New Wave of Japanese Cola
Pepsi’s exclusive-to-Japan soda brand, J-Cola, includes packaging that references iconic Japanese artwork.
Pepsi Sparkles With Bubly
PepsiCo introduces a new line of sparkling water called bubly with the help of R/GA, the Academy Awards, and colorful package design.
Retro Pepsi Cans Kick Off Anniversary Celebration
Pepsi celebrates its 120th anniversary with retro package design and a pop culture advertising campaign.
LIFEWTR Packaging Series Features Female Artists
Pepsi-owned LIFEWTR is celebrating the work of women artists on their bottles.
PepsiCo Mixes It Up In Milan and Unleashes PepsiMojis Worldwide
PepsiCo shook up Milan Design Week with an immersive interactive space and new proprietary PepsiMojis.
Aquafina Labels Capture Movement and Fluidity
PepsiCo Design & Innovation Center refreshes and elevates this bottled water brand.
PepsiCo 50th Anniversary Book Rejects Retro
PepsiCo commemorative book by Think Studio rejects retro and looks forward