New MTN DEW RISE ENERGY will launch with a bold visual identity created by PepsiCo’s in-house design team. A lion logo and LeBron James are in the mix.
PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.
PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.