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Tag: pepsico

PepsiCo Designers Energize Starbucks Entry

Package Design USA (PDUSA) January 30, 2022February 1, 2022 Ilana Greenberg

PepsiCo Design + Innovation created the new look for Starbucks BAYA, a new energy drink that is a joint venture between Starbucks and PepsiCo.

PepsiCo Designers Rise To Occasion

Package Design USA (PDUSA), Top Stories March 25, 2021April 7, 2021 Ilana Greenberg

New MTN DEW RISE ENERGY will launch with a bold visual identity created by PepsiCo’s in-house design team. A lion logo and LeBron James are in the mix.

Hilo Life Declares ‘No More Snackrifice’

Package Design USA (PDUSA) March 6, 2021April 7, 2021 Gordon Kaye

PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.

Pepsi Global Design’s New Rockstar

Fresh January 26, 2021February 3, 2021 Ilana Greenberg

A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.

PepsiCo Gets A Grip On New 2L

Fresh, Top Stories November 21, 2020November 25, 2020 Ilana Greenberg

PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.

Pepsi Likes New Tagline For 2020

Fresh December 14, 2019January 13, 2020 Ilana Greenberg

Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.

Lay’s Bag Influenced by Instagram

Package Design USA (PDUSA), Top Stories September 1, 2019October 7, 2019 Ilana Greenberg

Lay’s newly redesigned potato chip bag has been updated for the social media era.

Pepsi Sparkles With Bubly

Fresh, News, Package Design USA (PDUSA), Top Stories February 26, 2018February 27, 2018 Ilana Greenberg

PepsiCo introduces a new line of sparkling water called bubly with the help of R/GA, the Academy Awards, and colorful package design.

PepsiCo Mixes It Up In Milan and Unleashes PepsiMojis Worldwide

Fresh, News April 18, 2016April 18, 2016 Ilana Greenberg

PepsiCo shook up Milan Design Week with an immersive interactive space and new proprietary PepsiMojis.

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