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Tag: #pickyourpepper

Pick Your Pepper Custom Labels Encourage Self-Expression

Package Design USA (PDUSA) June 20, 2016June 20, 2016 Ilana Greenberg

Custom labels encourage Dr. Pepper fans, and especially millennials, to express themselves and dive into the brand’s culture. The campaign leverages digital technology in which text, graphics and images can be changed from one printed piece to the next in mass quantity.

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