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Tag: Pum Lefebure

Design Army’s Artful Realty Branding

Fresh, News March 9, 2023March 19, 2023 Ilana Greenberg

Design Army’s pop art campaign helps make Gallery 64 a hot residential DC address. Pum Lefebure notes that the non-traditional approach to realty marketing is inspired by proximity of the Rubell Museum, with which Gallery 64 shares a courtyard.

Design Army Salutes DC Style

Fresh September 21, 2022October 3, 2022 Ilana Greenberg

The CityCenterDC campaign from Design Army celebrates self-expression in the most fun, whimsical way ever. The witty campaign spotlights capital city’s fashion-forward, chic side, and its biggest shopping and dining district.

Cole Chairs The One Club Board

Fresh June 11, 2021June 12, 2021 Ilana Greenberg

Glenn Cole, co-founder and creative chairman at 72andSunny, was elected chairman of The One Club Board of Directors. He takes over from FCB Global CCO Susan Credle and his vice president is Pum Lefebure.

Six Creatives Rethinking The Business Of Design

Products + Papers September 12, 2020September 14, 2020 Ilana Greenberg

In this mercurial moment, how are designers pivoting to meet the changing world head-on? Neenah explores that question in Rethink Everything, an editorial promotion designed by Design Army, that tells the stories of six creative pioneers taking on the challenge.

Design Army Rebrands Neenah As Solutions Company

Fresh August 5, 2019August 5, 2019 Ilana Greenberg

Pum Lefebure and Design Army have conceptualized and art directed a new campaign, featuring the tagline ‘Where Ideas Lead’ that helps rebrand Neenah as a solutions company and, at the same time, modernizes the concept of paper.

A Refreshing Point of Hue

Fresh May 22, 2017May 22, 2017 Ilana Greenberg

The recent refresh of the CLASSIC® Papers portfolio was more than a year in the making. Neenah Brand Manager Kathy Kemps and design partner Pum Lefebure of Design Army provide answers about this ambitious undertaking.

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