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Tag: rebrand

KCRW Radio: Always On LA

Fresh, News, Top Stories May 17, 2022May 18, 2022 Ilana Greenberg

work x work shares their rebrand of KCRW. The tagline is “Always On LA,” representing commitment to being LA’s connection to music, news, culture and community. The brand extends from web to merchandise, social to print.

LBB Helps Halo Lead The Pack

Package Design USA (PDUSA), Top Stories May 10, 2022May 18, 2022 Ilana Greenberg

Little Big Brands has collaborated with Halo to rebrand its Holistic pet food line as well as to introduce Elevate that is positioned as nutritious, clean and premium. To own the shelf, Halo and LBB doubled down on purple.

Cutwater Floats Next Generation of Boaters Campaign

Fresh May 4, 2022May 7, 2022 Ilana Greenberg

Cutwater’s campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water. It includes an original content library anchored by a brand anthem film and stories of passionate boaters turned brand ambassadors.

Rizco Rebrand Highlights Evolution

Fresh May 2, 2022May 7, 2022 Ilana Greenberg

Rizco’s new brand highlights their marketing evolution from a graphic design firm to a full-service marketing agency positioned for greater growth.

CONTINO Refreshes Modern Americana

Package Design USA (PDUSA), Top Stories March 20, 2022March 21, 2022 Ilana Greenberg

Reimagining an all-American look for modern times, design studio CONTINO rebrands food truck and newly opened restaurant Yankee Doodle Dandy’s with a tone that seeks to unify rather than divide.

Law Firm Branding By Thinkso Raises The Bar

Fresh March 13, 2022March 18, 2022 Ilana Greenberg

Thinkso infused Haynes Boone’s new brand identity with sophistication, energy and humanity to complement the firm’s modern take on a trust-based, relationship-driven model.

Liquid Agency Opens Up San Jose

Fresh, News March 8, 2022March 8, 2022 Ilana Greenberg

Full service agency Liquid Agency has evolved San Jose Downtown Association’s visual and brand identity. The agency has called San Jose and Silicon Valley home for over 20 years.

Rebrand Steers Schwinn Toward Future

Fresh, News February 14, 2022February 14, 2022 Ilana Greenberg

Tasked with refreshing a 125-year old legacy, brand agency Manual Creative fought the temptation of retro and nostalgia graphics to steer the heritage brand toward the future.

Craig Daily: Branding An Iconic Event

Blog February 7, 2022February 11, 2022 Ilana Greenberg

Craig Daily, VP and Creative Director of Platinum Creative at Full Sail University, answers our questions about rebranding one of the University’s most well-known experiences – the annual Hall of Fame week.

CONTINO Reimagines Unique Hot Springs Resort

Fresh February 4, 2022February 4, 2022 Ilana Greenberg

Dr. Wilkinson’s Backyard Resort & Mineral Springs has a new identity by CONTINO that transforms the venerable resort into a vision of the future of the hospitality industry.

Loyalkaspar Moves Magnolia To Discovery+

Fresh, News, Top Stories December 30, 2021January 10, 2022 Ilana Greenberg

The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.

Trollbäck Rebrands Fintech Firm

Fresh November 22, 2021November 22, 2021 Ilana Greenberg

Trollbäck+Company has rebranded digital wealth management platform Betterment, positioning the fintech company as a pioneer for inclusivity and forward-thinkers. The logo evokes a path, a sunrise, and a sense of progress.

CBX Rebrand Keeps Tails Wagging

Package Design USA (PDUSA), Top Stories November 16, 2021November 16, 2021 Ilana Greenberg

“Life is more fun with a dog” is the theme and positioning for CBX’s rebrand of Milk-Bone product packaging as well as a platform for potential line extensions beyond the iconic biscuit treat.

COLLINS Visualizes Can-Do Attitude

Fresh, Top Stories September 23, 2021September 24, 2021 Ilana Greenberg

For small business focused NEXT Insurance, COLLINS has developed a playful, hand-drawn style that captures the sincerity, positivity, and the gritty can-do ethos of entrepreneurs. Past periods of stress for small businesses is the inspiration.

Schipper Design Waltzes Into New Brand

People August 6, 2021 Ilana Greenberg

San Juan Bautista-based creative agency Schipper Design has announced a company rebrand and name change to Waltz Creative.

Fry Family Values Inspire Brand

Fresh July 15, 2021August 8, 2021 Ilana Greenberg

Fry’s new identity by Sunhouse encapsulates the family’s passion to craft tasty plant-based foods and inspire people to move to a healthier, more compassionate and sustainable lifestyle.

Alright Studios Rebrands Philanthropy Platform

Fresh July 1, 2021July 9, 2021 Ilana Greenberg

Philanthropy platform Overflow is getting a rebrand from design and tech agency Alright Studio. The update illustrates the important role that good design can play in amplifying important causes’ reach and impact.

Agency Adopts Japanese Restaurant

Fresh June 23, 2021June 23, 2021 Ilana Greenberg

To save its favorite restaurant during the pandemic, creative agency Arcana Academy turned a takeout joint into an upscale brand … and guaranteed a year of lunch business as well.

Panera Bread Icon Wild and Free

Fresh, Top Stories June 5, 2021June 12, 2021 Ilana Greenberg

Fast-casual restaurant chain Panera has been rebranded by BrandOpus. A new logo and visual identity centers on abundance, warmth and a feeling of togetherness.

Sturgis Motorcycle Rally Spreads Its Wings

Fresh May 31, 2021June 11, 2021 Ilana Greenberg

Public Label has created new branding work for the Sturgis Motocycle Rally, the largest motorcycle rally in the world. The new look and feel represents the future of the Rally – appealing to Gen Y and Z who are driving modern motorcycle culture while immortalizing its heritage.

Havas Rebrands Reckitt

Fresh March 25, 2021April 7, 2021 Ilana Greenberg

Conran Design Group managed the new look and feel of the rebrand, which is designed to tell the story of the company’s purpose and transformation, drawing on its rich 200-year heritage.

Municipal Leaders As Rockstars

Fresh, Top Stories March 21, 2021April 7, 2021 Ilana Greenberg

Creative agency Okaybro has done a complete rebrand of Govapalooza, an annual conference focused on innovation in local government.

COLLINS Composes Interactive Symphony

Fresh, Top Stories February 22, 2021February 23, 2021 Ilana Greenberg

COLLINS launches a new vision for the 108-year-old San Francisco Symphony that seeks to redefine classical music for modern audiences. Responsive and variable fonts are a key element.

Standard Chartered Banks On Lippincott Rebrand

Fresh February 1, 2021February 9, 2021 Ilana Greenberg

Lippincott has unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.

R/GA Repositions Anchor

Package Design USA (PDUSA) February 1, 2021February 9, 2021 Ilana Greenberg

R/GA San Francisco was tapped to rethink Anchor Brewing’s branding and packaging redesign for the first time in the company’s 125 years.

JKR’s Tasty Burger King Rebrand

Fresh January 18, 2021February 1, 2021 Ilana Greenberg

Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.

Denomination Rebrand Signals Sweet Success

Package Design USA (PDUSA) January 10, 2021January 19, 2021 Ilana Greenberg

In the face of an increasing number of challenger brands, Castello del Poggio needed to shore up its position as a market leader. To achieve this, Denomination has brought all things Italian back to the fore.

JAM Cleans Up Ajax Portfolio

Package Design USA (PDUSA) December 18, 2020December 31, 2020 Ilana Greenberg

AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.

Siegel+Gale Simplifies SADA Identity

Fresh October 19, 2020October 19, 2020 Ilana Greenberg

SADA, a business and technology consultancy on track to become a billion-dollar Google Cloud partner, has introduced a new logo and refreshed its corporate brand for the first time in 20 years with the help of Siegel+Gale.

Y&L Goes Again For Paddletek

Fresh September 7, 2020September 7, 2020 Ilana Greenberg

Y&L channels the pickleball addiction in a new digital campaign, ‘Go Again,’ a rallying cry for players to keep swinging, keep playing, and keep getting better.

Odgis + Co Strengthens ESU Brand

Fresh June 10, 2020July 1, 2020 Ilana Greenberg

The English-Speaking Union of the United States is celebrating its centennial year with a rebranding by Odgis + Co.

Noise 13 Redesigns Sacred Symbol

Package Design USA (PDUSA) June 8, 2020August 31, 2020 Ilana Greenberg

OM cannabis-infused wellness brand now has a redesigned logo and packaging that evokes an uber-luxe apothecary.

Giving Bristol Myers Squibb A Hand

Fresh March 30, 2020March 30, 2020 Ilana Greenberg

Siegel+Gale creates a corporate brand for Bristol Myers Squibb that emphasizes compassionate care and putting patients first.

Sparking New Era For Tencent Games

Fresh March 27, 2020March 27, 2020 Ilana Greenberg

DesignStudio unveils its rebrand for leading games company, China’s Tencent Games, that it hopes will spark moments of happiness and imagination.

Pentagram Recalibrates Warner Bros. Identity

Fresh December 7, 2019December 7, 2019 Ilana Greenberg

Pentagram and Emily Oberman have recalibrated the Warner Bros. logo for a new generation.

New Chicago Fire Logo Ignited

Fresh, Top Stories December 4, 2019December 6, 2019 Ilana Greenberg

The new logo for the Chicago Fire Football Club was designed by Doubleday & Cartwright. It features a mirrored icon in which flames are inverted to become a crown.

Siegel+Gale Travels With Hudson

Fresh December 4, 2019December 16, 2019 Ilana Greenberg

Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.

Son Honors Mom With Perfect Toffee

Package Design USA (PDUSA) September 9, 2019September 29, 2019 Ilana Greenberg

One Zero Charlie has created the brand and identity for Mom’s Perfect Toffee, an ode to a son’s love of his mother and her toffee-making secrets.

SRG Refreshes ‘Jamba’ and Redesigns Stores

Interactive Design, Package Design USA (PDUSA), Top Stories June 12, 2019July 9, 2019 Ilana Greenberg

Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.

Craft Beer Branding Goes Simple and Bold

Package Design USA (PDUSA) February 21, 2019February 22, 2019 Ilana Greenberg

Perspective: Branding has created a bolder and more visible brand and packaging for established craft brewer Deschutes.

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