For small business focused NEXT Insurance, COLLINS has developed a playful, hand-drawn style that captures the sincerity, positivity, and the gritty can-do ethos of entrepreneurs. Past periods of stress for small businesses is the inspiration.
Tag: rebrand
Schipper Design Waltzes Into New Brand
San Juan Bautista-based creative agency Schipper Design has announced a company rebrand and name change to Waltz Creative.
Fry Family Values Inspire Brand
Fry’s new identity by Sunhouse encapsulates the family’s passion to craft tasty plant-based foods and inspire people to move to a healthier, more compassionate and sustainable lifestyle.
Alright Studios Rebrands Philanthropy Platform
Philanthropy platform Overflow is getting a rebrand from design and tech agency Alright Studio. The update illustrates the important role that good design can play in amplifying important causes’ reach and impact.
Agency Adopts Japanese Restaurant
To save its favorite restaurant during the pandemic, creative agency Arcana Academy turned a takeout joint into an upscale brand … and guaranteed a year of lunch business as well.
Panera Bread Icon Wild and Free
Fast-casual restaurant chain Panera has been rebranded by BrandOpus. A new logo and visual identity centers on abundance, warmth and a feeling of togetherness.
Sturgis Motorcycle Rally Spreads Its Wings
Public Label has created new branding work for the Sturgis Motocycle Rally, the largest motorcycle rally in the world. The new look and feel represents the future of the Rally – appealing to Gen Y and Z who are driving modern motorcycle culture while immortalizing its heritage.
Havas Rebrands Reckitt
Conran Design Group managed the new look and feel of the rebrand, which is designed to tell the story of the company’s purpose and transformation, drawing on its rich 200-year heritage.
Municipal Leaders As Rockstars
Creative agency Okaybro has done a complete rebrand of Govapalooza, an annual conference focused on innovation in local government.
COLLINS Composes Interactive Symphony
COLLINS launches a new vision for the 108-year-old San Francisco Symphony that seeks to redefine classical music for modern audiences. Responsive and variable fonts are a key element.
Standard Chartered Banks On Lippincott Rebrand
Lippincott has unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.
R/GA Repositions Anchor
R/GA San Francisco was tapped to rethink Anchor Brewing’s branding and packaging redesign for the first time in the company’s 125 years.
JKR’s Tasty Burger King Rebrand
Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.
Denomination Rebrand Signals Sweet Success
In the face of an increasing number of challenger brands, Castello del Poggio needed to shore up its position as a market leader. To achieve this, Denomination has brought all things Italian back to the fore.
JAM Cleans Up Ajax Portfolio
AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.
Siegel+Gale Simplifies SADA Identity
SADA, a business and technology consultancy on track to become a billion-dollar Google Cloud partner, has introduced a new logo and refreshed its corporate brand for the first time in 20 years with the help of Siegel+Gale.
Y&L Goes Again For Paddletek
Y&L channels the pickleball addiction in a new digital campaign, ‘Go Again,’ a rallying cry for players to keep swinging, keep playing, and keep getting better.
Odgis + Co Strengthens ESU Brand
The English-Speaking Union of the United States is celebrating its centennial year with a rebranding by Odgis + Co.
Noise 13 Redesigns Sacred Symbol
OM cannabis-infused wellness brand now has a redesigned logo and packaging that evokes an uber-luxe apothecary.
Giving Bristol Myers Squibb A Hand
Siegel+Gale creates a corporate brand for Bristol Myers Squibb that emphasizes compassionate care and putting patients first.
Sparking New Era For Tencent Games
DesignStudio unveils its rebrand for leading games company, China’s Tencent Games, that it hopes will spark moments of happiness and imagination.
Pentagram Recalibrates Warner Bros. Identity
Pentagram and Emily Oberman have recalibrated the Warner Bros. logo for a new generation.
New Chicago Fire Logo Ignited
The new logo for the Chicago Fire Football Club was designed by Doubleday & Cartwright. It features a mirrored icon in which flames are inverted to become a crown.
Siegel+Gale Travels With Hudson
Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.
Son Honors Mom With Perfect Toffee
One Zero Charlie has created the brand and identity for Mom’s Perfect Toffee, an ode to a son’s love of his mother and her toffee-making secrets.
SRG Refreshes ‘Jamba’ and Redesigns Stores
Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.
Craft Beer Branding Goes Simple and Bold
Perspective: Branding has created a bolder and more visible brand and packaging for established craft brewer Deschutes.
The GDUSA Podcast #5: Robin Colangelo of White & Case
Gordon talks to Robin Colangelo, Global Director of Creative Services at law firm White & Case, about creative leadership, design education, and the challenges of working inhouse.
Skincare Start-Up and Studio More Go UpCircle
Sustainable skincare start-up Optiat has relaunched as UpCircle, with strategic brand support from creative brand design agency Studio More.
Juventus Nets New Identity By Interbrand
Interbrand’s Milan office has created a new logo and identity for Juventus, among the most venerable soccer teams in the world.
Agency Identity Doubles Down on Magnificent Messiness
Duncan Channon ad agency simultaneously retools its leadership and its visual identity.