The Archer School for Girls has reintroduced itself with a brand identity developed in partnership with global design agency Design Bridge and Partners. The identity combines the classical and modern.
New packaging and identity by Young & Laramore position Bit-O-Honey as a subtly and sophisticated sweet treat. Colors, custom type and illustrations showcase natural ingredients.
Creative company Mrs&Mr has rebranded Blink Fitness as an affordable feel-good fitness brand. The new visual identity system refreshes the Blink look and feel to elevate the brand’s positioning as aspirational, approachable and accessible. Blink has more than 100 locations nationwide.
Gordon’s conversation with Alex Moulton and Rosie Garschina of branding and design studio Trollbäck+Company.
The Museum of Fine Arts’ new identity by Base Design looks to communicate inclusion and community, and to tie the institution firmly to its Boston home. Base also devised the slogan ‘Here All Belong.’
Called to carry out a full rebrand for Everton FC, DixonBaxi has rooted the new look in the club’s visual history, channeling a ‘if it ain’t broke’ mentality.
Contentsquare’s new identity and campaign help introduce the brand and its unique and human-centered approach to privacy, inclusion and accessibility. John McNeil Studio’s creative puts people out front.
work x work shares their rebrand of KCRW. The tagline is “Always On LA,” representing commitment to being LA’s connection to music, news, culture and community. The brand extends from web to merchandise, social to print.
Cutwater’s campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water. It includes an original content library anchored by a brand anthem film and stories of passionate boaters turned brand ambassadors.
Rizco’s new brand highlights their marketing evolution from a graphic design firm to a full-service marketing agency positioned for greater growth.
Thinkso infused Haynes Boone’s new brand identity with sophistication, energy and humanity to complement the firm’s modern take on a trust-based, relationship-driven model.
Full service agency Liquid Agency has evolved San Jose Downtown Association’s visual and brand identity. The agency has called San Jose and Silicon Valley home for over 20 years.
Craig Daily, VP and Creative Director of Platinum Creative at Full Sail University, answers our questions about rebranding one of the University’s most well-known experiences – the annual Hall of Fame week.
Dr. Wilkinson’s Backyard Resort & Mineral Springs has a new identity by CONTINO that transforms the venerable resort into a vision of the future of the hospitality industry.
Trollbäck+Company has rebranded digital wealth management platform Betterment, positioning the fintech company as a pioneer for inclusivity and forward-thinkers. The logo evokes a path, a sunrise, and a sense of progress.
“Life is more fun with a dog” is the theme and positioning for CBX’s rebrand of Milk-Bone product packaging as well as a platform for potential line extensions beyond the iconic biscuit treat.
San Juan Bautista-based creative agency Schipper Design has announced a company rebrand and name change to Waltz Creative.
Fry’s new identity by Sunhouse encapsulates the family’s passion to craft tasty plant-based foods and inspire people to move to a healthier, more compassionate and sustainable lifestyle.
To save its favorite restaurant during the pandemic, creative agency Arcana Academy turned a takeout joint into an upscale brand … and guaranteed a year of lunch business as well.
Fast-casual restaurant chain Panera has been rebranded by BrandOpus. A new logo and visual identity centers on abundance, warmth and a feeling of togetherness.
Conran Design Group managed the new look and feel of the rebrand, which is designed to tell the story of the company’s purpose and transformation, drawing on its rich 200-year heritage.
Creative agency Okaybro has done a complete rebrand of Govapalooza, an annual conference focused on innovation in local government.
Lippincott has unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.
R/GA San Francisco was tapped to rethink Anchor Brewing’s branding and packaging redesign for the first time in the company’s 125 years.
In the face of an increasing number of challenger brands, Castello del Poggio needed to shore up its position as a market leader. To achieve this, Denomination has brought all things Italian back to the fore.
AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.