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Tag: Richard Shear

Shear: A New Way To Evaluate Branding and Package Design (Part 3)

Fresh, Package Design USA (PDUSA) March 11, 2022March 11, 2022 Ilana Greenberg

Part 3 of a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.

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