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Tag: roberto rios

Pepsi Unveils New Global Tagline

Package Design USA (PDUSA) January 10, 2019January 15, 2019 Ilana Greenberg

Pepsi and AMV BBDO have developed a new marketing platform and tagline: “For the love of it.” More than 100 countries around the world are expected adapt it and related Pepsi graphics and content. In the U.S., not so much, as taglines have lost their luster.

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