Marking the launch of its new chapter as a global museum without walls, the Rubin unveils a refreshed visual identity, new website, and new name: Rubin Museum of Himalayan Art. The blue color palette exudes tranquility and departs from its former red theme.
This transformation marks a significant milestone for the 50-year old nonprofit, redefining its identity for the first time to better reflect the breadth of creativity and communities it supports. With a new name, website, updated messaging, and a modern visual identity, Creative West recommits to its role as a key support of artists, organizations, and state arts agencies across the Western US and Pacific jurisdictions.
The award-winning agency renowned for its purpose-driven marketing innovation and campaigns has launched a female-powered Gift With Purchase with luxury retail client Neiman Marcus.
Lewis Communications rebranded the Kentucky Bourbon Trail to attract new audiences with a sophisticated globally engaging campaign.
The creative agency has hired Dania Aguayo as head of Strategy and Emily Palmer as group account director. Clever has been women-owned and led from day one.
BrandOpus has announced a new masterbrand for Molson, a Canadian staple and part of the Molson Coors Beverage Company family. The strategy is to unify the company’s many products as well as to underscore the connectedness and inclusivity of the Canadian national experience.
McDonald has spent more than a decade driving growth at businesses ranging from large creative agencies like Havas, Phenomenon, and mcgarrybowen to founder-led startups. She’ll now help evolve the agency’s approach and offering.
There’s no easing up in the race for creative talent in 2024. Creative and marketing managers are actively hiring but face hurdles finding candidates with the right skills. Robert Half’s Lucy Marino unpacks strategies that can help in the quest for top talent.
JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging.
The Nation engaged Athletics to help reinforce and amplify their position at the forefront of progressive political and cultural discourse through a modernized site experience and dynamic storytelling.
This year’s annual report for New Jersey Resources emphasizes the company’s investment in clean energy through an expansion of its solar footprint, as well as green hydrogen.
To reflect both OpenWeb’s evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.
Chen Design Associates uses minimal illustration to express natural beauty company Alaffia’s personality through brand identity and packaging.
The Android operating system now runs 2.5 billion devices; a brand refresh from Huge and Google focuses on a mobile-first digital experience.
Here are some tips for cultivating an effective relationship with a digital marketing agency to get the results you expect.
