Burgopak’s Head of Design, Alexander Parker, discusses how the legalized cannabis industry is leveraging packaging as a powerful brand building tool and why it that matters.
Tag: sustainability
Brittney McDonald Is Managing Director At High Tide
McDonald has spent more than a decade driving growth at businesses ranging from large creative agencies like Havas, Phenomenon, and mcgarrybowen to founder-led startups. She’ll now help evolve the agency’s approach and offering.
Conran Design Group Is Havas Flagship
Havas has launched Conran Design Group network, a new global offering dedicated to brand and design, which combines talent from its existing Havas-owned Conran Design Group, as well as its ‘W’ – its branding agency in France.
Nature Is Muse For Aveda
The Aveda x 3.1 Phillip Lim collection celebrates the botanical world of beauty and the spirit of giving. Sustainable packaging elements include organic cotton, recycled bottles and jars, and 100% PCW Neenah CONSERVATION® papers.
Heinz Explores Ketchup Bottle Of Tomorrow
Heinz has teamed with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of this method.
Seventh Generation’s Overlapping Leaves
Seventh Generation has unveiled the biggest brand evolution in its 30+ year history including a new logo incorporating seven overlapping leaves and a molecular-inspired packaging visual identity.
ECP Designs For EARTHDAY.ORG
Extra Credit Projects is helping to bring national awareness and creativity to Earth Day through its partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America. The theme: Invest In Our Planet.
Valentino Fashions Sustainable Packaging
Fashion house Valentino has launched new packaging in what officials call a “necessary step” in the brand’s path to sustainability.
Pearlfisher Puts Moms First
Pearlfisher’s brand and package design of Her.9 – a direct-to-consumer pregnancy nutrition brand – aims to reappraise the sector by speaking to a new generation of moms.
PepsiCo Book Embraces Human-Centered Design
The PepsiCo Design + Innovation Book showcases the results that design-led thinking and innovation brought to market in 2020 across the company’s broad portfolio of food and beverage brands.
Dove Creates Refillable Deodorant Package
Dove, one of the largest beauty brands in the world, has launched its latest innovation that is set to transform daily deodorant use: refillable deodorant.
Explore 7: A Masterclass in Digital Printing and Design
Explore 7 is a masterclass in digital design and printing, as well as a tactile and inspirational resource from Neenah.
Naturally, Responsible Signage Makes an Impact
New from Neenah: an environmental wide format alternative to styrene, which also meets the standards of durability and designer quality.
Gorman: Tis The Season For Starbucks (But Not For Plastic)
A new Starbucks holiday cup initiative is a way to get customers coming back, but also represents a hot company and industry topic: sustainability.
The Next Macrotrend: Escape Into Everyday
What is the next macro trend? Two leading Interbrand experts contend that, to escape the sea of noise, overstimulated consumers and smart brands will embrace escapism.