Promoters of the new We Love NYC campaign, which draws on Milton Glaser’s iconic tourism logo from the 1970s, is aimed at cutting through pandemic-era negativity and unifying New Yorkers around feeling pride in their city. Not so much so far…
Tag: urban branding
Barcelona Campaign Encourages A Greener City
Cuidem Barcelona is a new brand for Barcelona’s maintenance and cleaning service created by the agency Folch. The branding appeals to concepts including inclusiveness, empathy and citizen responsibility for a greener city.