The German liqueur brand has revealed new branding by Mother Design that toasts its roots while looking to modern-day needs. The final creative concept was designed to own and expand on an iconic part of the Jägermeister story – the bottle.
Tag: visual identity
La Colombe Logo Dials Up Vintage Feel
Mrs&Mr collaborated creatively with La Colombe on a refreshed visual identity and a national advertising campaign. The brand is a new member of the Chobani family following its acquisition in December 2023.
Mrs&Mr Brands Delivery-First Wonder
For entrepreneur Marc Lore’s food startup that is pioneering a new category of ‘fast-fine’ dining., Mrs&Mr created the branding for Wonder that is being implemented across all consumer touchpoints.
High Tide Bakes NYC Into H&H Bagels
With NYC-based H&H Bagels bringing its authentic flavor nationwide, they partnered with creative agency High Tide to build a new visual identity that invites all America to join while staying singularly New York.
Ginger Monkey Labels Doc Brown
Ginger Monkey Design created the brand design, packaging and logotype for Doc Brown Farm & Distillers, a Georgia-based family business that grows heirloom Jimmy Red Corn and turns it into high quality bourbon.
Wine Label Shows Big Heart
Hunt Hanson has rebranded I Heart Wines, a Freixenet Copestick-owned brand, with simplicity, vibrancy and vitality. The visual identity is intended to create a memorable asset and help fuel a global expansion.
Ribbon Identity Suggests Unity
Chermayeff & Geismar & Haviv designs the identity for America250, a nonpartisan celebration of the 250th anniversary of the signing of the Declaration of Independence. The image suggests unity, cohesion, continuity, an ongoing journey.
Palm Beach Meets Pacific Northwest
A new project for Layers by branding studio People People leans into the nostalgia and carefree feeling of summer camp with a whimsical suite of illustrations inspired by lakeside activities.
LA Girls School Branding Blends Artemis and Aegis
The Archer School for Girls has reintroduced itself with a brand identity developed in partnership with global design agency Design Bridge and Partners. The identity combines the classical and modern.
SMAKK Humanizes Skincare Brand For Dogs
SMAKK’s design for FLOOF highlights the role that hygiene, in particular skincare, plays in a dog’s wellbeing. The goal: to interpret the brand applying the same standards and expectations that humans have for their products.
Belmont Park Identity Celebrates San Diego’s Unique Culture
BLVR’s new brand positioning and identity pays homage to Belmont Park’s heritage and the vibrant culture of San Diego, radiating the warmth of the sun, an iconic roller coaster, and a sense of adventure.
Mother Design Brands Self-Hypnosis App
Self-hypnosis app reveri is launching a new brand identity by creative agency Mother Design that debunks the stigma that shrouds hypnosis with design that centers on focus and not lack of control.
Seattle Pride Embraces Galactic Love
Seattle Pride has a new theme: Galactic Love. The visual identity, developed by creative agency People People, is said to capture the essence of the queer community as one big, extravagant galaxy.
Ford Foundation Brand Cedes Spotlight
With its new brand created by Hyperakt, the Ford Foundation cedes the spotlight in order to elevate the stories of its grantees and their various roles on the front line of social change. It it also digitally native. Victor Ng, Creative Director at the foundation, says the identity “reflects this moment.”
Bader Rutter Rebrands TEMPO To Elevate Women
Ad agency Bader Rutter reimagined a branding for TEMPO, the largest professional women’s group in Wisconsin dedicated to raising the voices of women leaders across the U.S. The two organizations also shared a passion project: an award-winning documentary.
Pearlfisher Bakes In Genio Della Pizza’s Attention To Detail
Pearlfisher worked closely with Genio Della Pizza to develop a brand identity for the frozen pizza line that includes design and packaging to highlight a passion for craft and quest for excellence.
Athletics Sets Welcoming Tone For Women’s Healthcare Network
A new identity for women’s healthcare network Tia reflects a more mature visual and verbal identity with the goal of setting a welcoming tone, and underscoring clinical competence and credibility.
Bluebird Giftbox Is Welcoming and Stylish
Roxanne Bradley-Tate established that Bluebird Giftbox’s brand essence had to embody the joy and good news bluebirds symbolize. The image needed to be welcoming and stylish while not looking too traditional, always keeping the older adult user in mind.
Tabasco Identity Brings The Spice
Tabasco enlisted New York creative agency Mrs&Mr to build its global visual identity, with ‘Light Things Up’ as its theme and new tagline. Bold colors and artwork, rather than insinuations of heat, create the energy.
Gould Evans Is Now Multistudio
National design practice Gould Evans rebrands as Multistudio, reinforcing its commitment to building a culture that seeks diverse perspectives, promotes multidisciplinary collaboration, and utilizes design to positively impact the communities and clients they serve.
KCRW Radio: Always On LA
work x work shares their rebrand of KCRW. The tagline is “Always On LA,” representing commitment to being LA’s connection to music, news, culture and community. The brand extends from web to merchandise, social to print.
Lippincott Weaves Bonterra Logo
Bonterra, a merger of four technology companies who support organizations that do social good, has an overarching brand developed by Lippincott. The logo is inspired by the woven qualities of a quilt to suggest interconnectedness.
Cutwater Floats Next Generation of Boaters Campaign
Cutwater’s campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water. It includes an original content library anchored by a brand anthem film and stories of passionate boaters turned brand ambassadors.
Seventh Generation’s Overlapping Leaves
Seventh Generation has unveiled the biggest brand evolution in its 30+ year history including a new logo incorporating seven overlapping leaves and a molecular-inspired packaging visual identity.
Pearlfisher Serves Beanless Coffee
Pearlfisher has partnered with Compound Foods in their mission to brew a new beanless coffee that is eco-friendly and lab-grown. The branding focuses on the emotional and inviting appeal of coffee rather than the product’s scientific or futuristic nature.
San Diego Museum Identity Is Happening
The Museum of Contemporary Art San Diego (MCASD) unveils a brand identity ahead of reopening the La Jolla flagship in April. Happening Studios, the creative agency, describes the system as fluid.
Ogilvy Squares Away NY Phil Logo
Ogilvy launches a full rebrand of the New York Philharmonic as the NY Phil prepares to return to David Geffen Hall this coming fall. The identity features the square within Lincoln Center that lives within the grid that is New York City.
Clarkmcdowall Unifies Association Brand
Brand architects Clarkmcdowall have nurtured a visual identity that unites two associations into one – International Fresh Produce Association – while positioning the new organization as a leader and source of inspiration.
Liquid Agency Opens Up San Jose
Full service agency Liquid Agency has evolved San Jose Downtown Association’s visual and brand identity. The agency has called San Jose and Silicon Valley home for over 20 years.
Public Address Brands New H&R Block Mobile Banking Platform
Public Address has branded H&R Block’s newly-launched mobile banking platform. Spruce is intended to evoke calm and simplicity while referring subtly back to the parent’s iconic green.
Celebrating The ‘&’ In M&M’s
M&M’s is on a mission to make everyone feel they belong. To advance the goal and bring about a visual refresh, JKR developed an identity that can be mixed and matched to inspire moments of shared fun.
Chase Design Group Makes A Splash
Chase Design Group helps Carnation Breakfast Essentials introduce its improved recipe and modern new look with strong taste appeal and nutritional credibility.
Top 10 Design Stories of 2021
As we head into 2022, GDUSA looks back on a year of high-profile rebrands, new office and experiential space openings, and a proliferation of flat logos. Here are our top design news stories of 2021.
Hyperakt Objects To Legalese
Hyperakt presents a new branding and logo for Brooklyn Defenders, representing over 25,000 Brooklynites a year. The result is encapsulated by three words: Defend, Advocate, Change. The tagline is supported by a wholesale reworking of the verbal identity and communication tone.
UNICEF New Visual Identity
This December, UNICEF celebrates 75 years of life and Matias Delfino has led the in-house team of designers in creating a fresh visual identity for the milestone. The logo lockup has been translated into 75 languages.
Trollbäck Rebrands Fintech Firm
Trollbäck+Company has rebranded digital wealth management platform Betterment, positioning the fintech company as a pioneer for inclusivity and forward-thinkers. The logo evokes a path, a sunrise, and a sense of progress.
New LA Cannabis Brand Inspired By Street Culture
New LA-based cannabis gummy and street brand, RERUN, is a cult cannabis brand and a collaboration with Pearlfisher and House of Brands – the first in a portfolio of brands to come.
Design Bridge Updates Classic NYC Hot Dog Shop
Crif Dogs hot dog shop’s brand redesign by Design Bridge New York incorporates true New York style and flair into a longstanding Manhattan icon.
COLLINS Visualizes Can-Do Attitude
For small business focused NEXT Insurance, COLLINS has developed a playful, hand-drawn style that captures the sincerity, positivity, and the gritty can-do ethos of entrepreneurs. Past periods of stress for small businesses is the inspiration.
JOKR Embraces Living In The Moment
Instant grocery delivery platform JOKR unveils their new brand to help consumers embrace living in the moment.