Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.
Tag: visual identity system
Pearlfisher Branding Taps ‘Inner Super Human’
Pearlfisher uses multiple exposures and motion blur to visualize the human impacts of the electro-muscle stimulation technology.
PepsiCo Book Embraces Human-Centered Design
The PepsiCo Design + Innovation Book showcases the results that design-led thinking and innovation brought to market in 2020 across the company’s broad portfolio of food and beverage brands.
Direct-To-Consumer Is In Fashion
Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.
Franke+Fiorella Branding Helps School District Excel
Franke+Fiorella has designed a spirited brand identity that reflects Hopkins Public Schools’ quest to deliver a world-class education.