Ford and Sydney Sweeney has launch a new workwear line. Wieden+Kennedy New York was responsible for the idea and created all the elements of the campaign from designing the merch, to the lookbook, to social assets and everything in between.
Tag: Wieden+Kennedy
W+K Celebrates The Heinz Obsessed
HEINZ announces its first new global platform in its 150-year history. The “It Has to be HEINZ” campaign by Wieden+Kennedy is inspired by real-life stories of fans’ love of the brand, its ketchup and beans, and other varied products.
Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77
On September 30, Dan Wieden, the co-founder of independent advertising agency Wieden+Kennedy, passed away peacefully in his home in Portland, Oregon.
W+K Addresses Model Minority Myth
Wieden + Kennedy’s new film confronts the stereotype of the ‘model minority.’ Using a combination of shot and archival footage, the film explores how such narratives impact not only Asian-Americans but other marginalized communities.
Ranke To COLLINS as VP of People
COLLINS is bolstering its talent development strengths with the addition of VP of People Lauren Ranke. A leading voice in creative talent and culture development, Ranke will foster advancement and growth of the branding firm’s people.