Fruttare® fruit bars are made with real fruit and without too many calories. The Fruttare team selected TFI Envision, Inc. to develop a series of new product variant concepts for consumer testing. “Strawberry Lime Mojito” was a consumer test favorite. TFI Envision then created packaging artwork for this new SKU, taking care to faithfully follow the brand standards/architecture. Comments Elizabeth P. Ball, President and Creative Director of TFI Envision, Inc: “A brand’s consistent look on shelf helps consumers navigate the busy shelf set to find their favorite brand and discover new product variants like Strawberry Lime Mojito. Fruttare’s brand has a refreshing, healthy and inviting shelf presence that we were careful to maintain while creating this new SKU. TFI Envision has been a trusted creative resource for Unilever for over 40 years.”
