Kevin Hall Design developed the graphic identity and marketing strategy for a recent entertainment extravaganza held to salute the comedic legacy of the Catskills. Flyers, posters, banners, ads, online promotion and an electronic billboard along a major highway to promote the event and give it widespread exposure. Says Hall, principal and creative director of the Milford CT design firm just outside of New Haven, “the strategy was to start with a bold and impactful logotype to identify the event and to apply logotype and color scheme to all promotional materials for a consistent theme throughout the campaign. Having grown up in the Catskills made designing for this project even more meaningful for me.”
