After introducing a major rebrand for Harmony LGBT+ Allied Chamber of Commerce that involved a new logo and name, advertising and branding agency The Republik was asked to help attract more members. According to Robert Shaw West, CEO of the agency, the assignment was to convey the message that “this chamber might be a good thing for me, my business and my friends.” The result is a series of images that will appearing as posters, as well as on social, digital and in print through 2022.
Formerly known as Raleigh Business and Professionals Network (RBPN), Harmony is an organization that caters to the LGBT+ and allied professional and business community in the eastern half of North Carolina. They host various events for LGBT+ and allied professionals and business owners through the year, such as monthly socials and industry mixers, LGBT business certification workshops, quarterly dinner, and virtual education sessions. West explains: “The Raleigh NCLGBT Chamber is transitioning from a gay men’s social club to a true chamber of commerce. They are now part of a nationally recognized organization NGLCC (National LGBT Chamber of Commerce).”
