The Titans have a new look. The new logo, new uniforms, and some of the details included represent the franchise’s history, and its home in Nashville, as it heads into the next chapters of Titans’s legacy. The new look pays homage to the days as the Oilers, and also incorporates elements of the team’s nearly 30 year-history in Tennessee.
“I feel like we’re building on the legacy of what got us here, and we’re doing it in a way that is going to set the course of this organization for decades to come in a pretty special way,” said Burke Nihill, President and Chief Executive Officer of the Titans.
Titans blue jerseys and white pants will be the primary look at home, with white jerseys as the primary road look, either with light blue or white pants. The Titans will also have the option of wearing white at home games. At home, the word TITANS is stitched in a bold, serif font on top of the numbers across the chest plate, and the away jerseys have TENNESSEE in the same place. The light blue jerseys will feature white numbers outlined in red, and the white jerseys will feature light blue numbers outlined in red. Numbers will appear on the front and back of the jerseys, and on the shoulders.
The light blue, or Titans blue, color is unique, and one that is popular with players, and fans. The team discovered this through uniform sales with the throwback Oilers jerseys, and through fan surveys and focus groups.
The primary logo, “The Shield,” gives a nod to the past, now without the flames. It features a redesigned white “T” inside Titians blue in a circle, with white and red accents, and all corners of the state represented through the familiar three white stars. The logo will be featured on each side of a white helmet, which will include a white facemask, and the “6-String Stripe” across the top, which infuses the iconic stripe from the Titans’ past with Nashville’s deep roots in music.
The collar tab features the Tennessee Tri-Star, proudly honoring the three Grand Divisions of Tennessee. Inside the collar tab is the word, “WE,” representing the team’s “We Over ME” mentality.
“I don’t think it’s a departure from anything,” Nihill said of the logo. “It’s more of an evolution of the best of who we’ve always been and who we want to be going forward. We wanted the uniform, and brand of the Tennessee Titans, to be the best of who we’ve always been. And the logo that we’ve worn on the side of the helmet for the past 25-plus years is part of the best of who’ve always been. There’s a clear familiarity, and we wanted that.”
