Plant-Based Protein Bar Challenger Brand
Mezcla, the maker of puff-crispy protein bars launched in 2020, is updating its packaging as it enters the next phase of growth. The look is intended to be “fun and bold” while, says Mezclan CEO Griffin Spolansky, “staying loval to the artisan vibe that consumers love… We’ve also continued our partnership with Peruvian artist Cesar Caycho, responsible for creating the incredible artwork on our packaging from the start.”
Mezcla’s updated packaging, designed by strategic branding agency CBX, brings the brand’s distinctive flavors and textures to life. “We wanted the new packaging to truly showcase Mezcla’s vibrant flavors and global influences,” says Chris Cook, Creative Director at CBX. “The design had to feel bold, energetic, and instantly appetizing — so flavors jump out at you, while still staying true to Mezcla’s authentic, craft-driven roots.”
Mezcla’s updated packaging, designed by strategic branding agency CBX, brings the brand’s distinctive flavors and textures to life, capturing the eyes and appetites of shoppers. “We wanted the new packaging to truly showcase Mezcla’s vibrant flavors and global influences,” says Chris Cook, Creative Director at CBX. “The design had to feel bold, energetic, and instantly appetizing – so flavors jump out at you, while still staying true to Mezcla’s authentic, craft-driven roots.”
The rebrand coincides with Mezcla’s continued retail expansion; it has added two new flavors in Whole Foods, and is set to launch in Giant, Harris Teeter, and eight Albertsons divisions by the end of the year