LIFEWTR is celebrating women in the arts, using their packaging as a canvas for “bold and abstract designs from all female artists.” The Pepsi-owned company changes its labels several times a year, with each series built around a culturally relevant theme. The first series featured designs from emerging artists in the public art space, and Series 2 features American and UK artists.
“We’re proud that the LIFEWTR Series 2 labels will feature designs made by some of today’s most talented emerging female artists,” said Todd Kaplan, vice president of the water portfolio for PepsiCo North America Beverages. “We admire the fact that these women are a diverse group of innovative thinkers — contributing unique and fresh forms to the art world.” Kaplan notes that while more than half of today’s visual artists are women, their work makes up a tiny percent of major permanent collections in western societies.
Among the featured artists:
Trudy Benson (pictured above), known for large-scale abstract paintings that utilize textures, shapes and bold colors.
Lynnie Z, whose distinctive style involves “mysterious characters.”
Adrienne Gaither, whose work “explores identity and imagination through painting and installations” in “attempts to challenge ideologies that perpetuate hierarchical structures.”
