Color Intelligence For Designers From The Experts
Pantone has announced the launch of Pantone Color Insider, a color-centric trend service that unites all areas of design around the world through the shared language of color. Pantone Color Insider features color trend forecasts and data intended to give users insight into what is trending in the short to long-term as well as a macro and local view on key color stories, touching upon all areas of design where color plays a role.
Pantone Color Insider is available as an added feature within Pantone Connect, the digital platform, enabling current users to incorporate trending color data and insights to their current workflow on the platform. The company is collating the expertise from the global visionaries at the Pantone Color Institute into a digital experience, combining inspiration with context to provide an in-depth analysis of the personality of emerging color stories, their relevance and how they are being applied across different design disciplines. In addition, Pantone Color Insider will have a dedicated editorial team to collect, curate and compose color stories that will be impacting and influencing design.
Comments Laurie Pressman, vice-president of Pantone Color Institute: “For over 25 years the Pantone Color Institute has been a go-to destination from brands and designers around the world looking to understand the future of color trends and how to inform their own brand and product color choices. Pantone Color Insider gives us the opportunity to take a lot of this information and knowledge and make it accessible to our larger creative community. We believe this content can be an added support for designers to understand the relationship of color to global macro trends and what consumers are looking for to help inspire their design decisions. Never has this been so important, when design is being increasingly led by color and material and less by shape and form.”
Users can have freemium access to Pantone Color Insider’s limited content and basic palette-building or can sign up for two different user options that include: a premium subscription of Pantone Color Insider only that will contain the full suite of trending articles and information, or a bundle of Pantone Color Insider and Pantone Connect which will contain the full suite of trend and data features as well as workflow and collaboration tools.
