The Museum of Fine Arts’ new identity by Base Design looks to communicate inclusion and community, and to tie the institution firmly to its Boston home. Base also devised the slogan ‘Here All Belong.’

TimesTalks, a live conversation and performance series organized by The New York Times, introduces a new identity developed by the New York office of Base. With lots of type and color options, the system is flexible within a coherent system.

Base Design is responsible for the new look and feel of Terminal 4 at the John F. Kennedy Airport in NYC. It's intended to take much of the stress out of the pre-flight experience. The project includes a custom typeface that features the number “4” as a symbol and foundation of the identity.