Accomplished brand and creative strategist Robin McLoughlin has published “Creatives in Leadership.” The new book, available now on Amazon, offers insightful guidance into unlocking problem-solving strategies by hearing from a collective of creative leaders and their experiences.

JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging.

For entrepreneur Marc Lore's food startup that is pioneering a new category of ‘fast-fine’ dining., Mrs&Mr created the branding for Wonder that is being implemented across all consumer touchpoints.

BLVR’s new brand positioning and identity pays homage to Belmont Park’s heritage and the vibrant culture of San Diego, radiating the warmth of the sun, an iconic roller coaster, and a sense of adventure.

Creative company Mrs&Mr has rebranded Blink Fitness as an affordable feel-good fitness brand. The new visual identity system refreshes the Blink look and feel to elevate the brand’s positioning as aspirational, approachable and accessible. Blink has more than 100 locations nationwide.

Tabasco enlisted New York creative agency Mrs&Mr to build its global visual identity, with 'Light Things Up' as its theme and new tagline. Bold colors and artwork, rather than insinuations of heat, create the energy.