HEINZ announces its first new global platform in its 150-year history. The “It Has to be HEINZ” campaign by Wieden+Kennedy is inspired by real-life stories of fans’ love of the brand, its ketchup and beans, and other varied products.

With its new brand created by Hyperakt, the Ford Foundation cedes the spotlight in order to elevate the stories of its grantees and their various roles on the front line of social change. It it also digitally native. Victor Ng, Creative Director at the foundation, says the identity “reflects this moment.”

PepsiCo Design & Innovation created this new logo and identity for Pepsi that showcases a bold typeface and an updated color palette. Pepsi will implement the new look across all brand touchpoints beginning this fall.

Leveraging the Thorlo sock company’s 40 years of innovation, creative agency High Tide’s new performance-based branding helps socks step out of sneakers shadow. The new logo is monumental and the brand’s messaging is repositioned to stress that socks really do matter.

Black Chalk has released a new wine with a label showcasing the passion and artistry of the brand. Imagery includes a combination of charcoal markings, black background, and generous use of white space to provide a modern, artistic feel.

Called to carry out a full rebrand for Everton FC, DixonBaxi has rooted the new look in the club's visual history, channeling a 'if it ain't broke' mentality.