The new campaign by BBH USA and PSOne strips back the noise to a single visual, a reminder that the most effective graphic design is often the simplest.
Inspired by millions of fans across generations, the new campaign features collectible cans and augmented reality holograms. Lead on the campaign is WPP Open, described as ‘our AI-enabled marketing platform.’
A joint ticket offer campaign for Georgia Aquarium and World of Coca-Cola, built around the concept of bubbles, celebrates the strengths of both facilities.
In an initiative created by Artplan, Mami Wata sunscreen develops facial recognition technology capable of identifying hidden faces on the back of bald heads.
Creative agency The Variable and Carlyle Tools, the professional tool line of NAPA Auto Parts, launches a rebrand and related new campaign for Carlyle to lead a new generation of technicians.
For the 2025 Vibrant Denver Bond the finance department at the City and County of Denver created a logo using Canva's generative AI feature. A month later, the logo had been replaced with a version drawn by a human.