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Portfolio, Uncategorized
Coca-Cola Rolls Out New Cans

Natalie Suarez, senior brand manager, Coke Choice Portfolio: ‘We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design.’

Ideas, Uncategorized
Logo Gives Coke Drinkers A Hug

Weiden+Kennedy and the Coca-Cola brand have introduced Real Magic, the first new global platform for the beverage giant since 2016, and reveal the ‘Hug,’ a new perspective on the iconic logo.

Portfolio, Uncategorized
Coca-Cola Unveils Minimalist Can Design

How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.

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Coca-Cola With Coffee Pioneers New Category

Portfolio, Uncategorized

Amid a downward trend in soda sales and the impact of the coronavirus, Coca-Cola is tweaking its portfolio. The latest introduction, a Coke with Coffee mashup.

Introducing Coke’s Paper Bottle Prototype

Portfolio, Uncategorized

Coca-Cola is working to create a bottle made 100% from paper - an innovative packaging technology that may help them achieve a World Without Waste.

Pepsi Likes New Tagline For 2020

Ideas, Uncategorized

Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.

Fresca Gets A Refresh

Portfolio, Uncategorized

The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.

Coca-Cola Packaging To Sing a Different Tune

Portfolio, Uncategorized

A campaign composed by Wieden+Kennedy has Coca-Cola sharing music lyrics on bottles and cans.

Paul Stechmesser

Profiles, Uncategorized

Paul Stechmesser has 15 years experience in global brand strategy and development, creative direction, strategic design and motion graphics.

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