The new name and brand refresh mark were developed to mark a pivotal moment for the company as its impact on corporate credit is significant and growing.

Span designed the identity for a new public park — the South Side Sanctuary — in Chicago’s historic Bronzeville neighborhood. The visual identity is intended to reflect the form, expression, and movement in the park’s inclusive architecture and diverse activities of its visitors.

Fairley Graphic’s brand identity has been selected as the official emblem for The World Games 2025 in Chengdu, China. Inspired by the giant panda, hibiscus flowers, and the Chinese knot, the design embodies the cultural richness and diversity of Chengdu.

Kizik, a leading innovator in hands-free footwear, saw an opportunity to grow and build its brand as a designer and maker of footwear that is fashion and people-forward.

A new project for Layers by branding studio People People leans into the nostalgia and carefree feeling of summer camp with a whimsical suite of illustrations inspired by lakeside activities.

Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.