PepsiCo Design & Innovation created this new logo and identity for Pepsi that showcases a bold typeface and an updated color palette. Pepsi will implement the new look across all brand touchpoints beginning this fall.

Little Brothers of the Elderly-MN Chapter engaged Franke+Fiorella to help them rebrand their organization as Friends & Co. The name makes the group more autonomous and approachable.

Odgis+Co has designed the Next Level logomark and wordmark for NBCUniversal’s mentorship program. The aim: attract attention and resonate with NBCU’s Diversity and Inclusion team mission.

Jen Cole joined marketing agency Greteman Group where she will use her role as social media manager to help the agency’s clients build their brands through socially engaged online communities.

Deutsch New York partners with Celestial Seasonings to show the iconic mascot’s social side after 50 years of hibernation. The new campaign has him singing, active on social, and opining on what he's missed over the five decades.

Graziani's graphic research into the fictional world results in an extensive visual encyclopedia of fictional icons inspired by novels, graphic novels, books, comics, film archives, dramas, and a host of other media.