Equator, a global packaging design company, will integrate two offices previously under the charge of parent company SGK, expanding its in-house capacities and doubling its US presence.

Equator Design’s Jen Gaeto looks at the impact of AI in the package design space. She contends that:“in many cases, this means letting AI do the heavily lifting when it comes to making sense of large datasets, and letting humans act on its insights.’

Michael Duffy of Equator argues that, for brands wanting to seize the opportunity made possible by the CBD product explosion, packaging provides a strong opportunity for branding, product differentiation, and consumer education.