Equator, the global packaging design agency, has bolstered its portfolio with the addition of a new design studio in Toronto. The move highlights the power of packaging in the battle for eyes and minds.

The evolution of smart packaging has only just begun, and the next great innovations are closer than we think. So contends Michael Duffy, Global Creative Director and Board Director at Equator.

Global packaging strategy and design agency, Equator, names Rachel Johnson as new Global MD. She has responsibility for all the company’s studios, including Chicago, Cincinnati, Manchester, Nottingham, and Sydney.