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Hotel Branding Says Weird is Welcome

Ragged Edge checks in with an unusual, even quirky, rebrand for Qbic, a series of affordable hotels that celebrate individuality and welcome character.

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Beachside Restaurant Graphics Brings The Outside In

IdeaWork Studios completes the naming, brand identity, and web presence a new beachside restaurant using design elements from sand, sea and sky.

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Napa Valley Lifestyle Destination Hosts Modern Rebrand

Korn Design of Boston MA has helped turn two related Napa Valley hotels into a modern lifestyle destination with help from fashion Illustrator Manuel Santelices.

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Chen Is More Than Guest At Wydown Hotel

Ideas, Uncategorized

Far from limiting the design firm's expertise to a prescribed set of printed or digital collateral, the Wydown Hotel has welcomed Chen Design Associates' input on all aspects of the brand.

What Would Darcy Do?

Ideas, Uncategorized

IdeaWork Studios developed the identity for Washington DC's The Darcy Hotel and two of its dining destinations. “Our strategy was to create the persona behind The Darcy, and then stay true to that mindset,” explains Jay Schwartz, the design firm's founder and CCO.

Millennial Mindset Key to Tru by Hilton Brand

Ideas, Uncategorized

Tru by Hilton hopes to attract millennials with price and design.

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