SAND reimagined the Association of Applied Paleontological Sciences’ identity with a modern logo that honors the ancient world of fossils.

Ronald McDonald House has refreshed its brand identity in an effort to increase understanding of its work and attract the next generation of donors. Interbrand and TBWA\Chiat\Day evolved the essential elements for clarity and purpose.

Yard NYC crafted the look and feel of the new EWC brand, promoting confidence, expertise and industry leadership.

The Chicago Cubs’ new slogan sparked immediate backlash from fans online — but as the season has taken shape [THIS] might be working.

The NFL Washington Commanders return to their more traditional color scheme, and to a look evoking an era when the franchise, then known as the “Redskins,” won three Super Bowls between 1981-91. A new alternate spear logo is tip of a new controversy.

Doe-Anderson debuts the branding system for the 2028 US Olympic Team Trials - Gymnastics to take place in Louisville KY, the final qualifying event before the LA28 Summer Games. The independent full service agency is based in Louisville and lays claim to being among America's oldest.