Shadow as an element in logo design is critical in so many ways. I’ve created full chapters discussing how shadow came about as such an

An enthusiastic generation of designers are reinventing the wheel but with a whole new vengeance. In pre-digital years, any desire to lay stripes, dots, mezzotints,

Somewhere geographically between Zip Tone and Highlights, lays the Isle of Dots. These oversized fields of dots are reminiscent of placing a bit of gnarly

It’s easily argued there are no new tricks in the field of calling attention to ourselves. Apes beat their chest, peacocks spread their plumage, and

A continuation of theme from the last two years has been the move to simplification of design or purity of mark. This homage to clarity

I’ll confess, the first impression of these marks left me wondering if a few designers have a crush on JK Rowling. The stone, the wand,