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Ideas, Uncategorized
Pearlfisher Solution For McDonald’s Playful and Pragmatic

Pearlfisher has unveiled its update of the McDonald's global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.

Ideas, Uncategorized
Turner Duckworth Honors The Happy Meal

The Happy Meal box is front and center in a new visual campaign by Turner Duckworth for McDonalds.

Ideas, Uncategorized
Posters Salute 50 Years of Big Mac

McDonald's celebrates 50 years of the Big Mac with an outdoor and digital campaign underscoring how consistent is its signature burger.

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McDonald’s All In On Recycled or Certified Packaging

Portfolio, Uncategorized

McDonald’s has announced that, by 2025, 100% of McDonald’s packaging will come from renewable, recycled, or certified sources.

Our Most Visited News Stories of 2017

Uncategorized

Here are the 20 most visited graphic design news items of 2017 on our website. Not included are our massively popular competition pages, special people features, trends and surveys, or personal blog posts. And no value judgements, just the traffic facts.

McDonald’s Goes Monochrome and Social Media Pushes Back

Ideas, Uncategorized

McDonald's plans new monochrome uniforms for its 850,000 employees in the US. The company positions them as comfortable and proud. Social media sees a dystopian.

McDonald’s and DDB Serve Up Progressive New Website

Resources, Uncategorized

DDB and McDonald's collaborate on a fresh looking and feeling website update for the franchise giant, with a focus on the mobile majority.

Happy Meals Turn Into Virtual Reality Happy Goggles

Portfolio, Uncategorized

New McDonald's promotion allows kids to make Happy Goggles

McDonald’s Goes Bold With Type-Based Package Design

Portfolio, Uncategorized

McDonald's has contemporized the look of its bags, cups and containers

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