The Famous Group helped the team leverage AI around the creative launch.

A new identity captures the essence of the pioneering folding bike. Motion is at the heart of the system, inspired by the bike's signature fold/unfold mechanism.

Design Bridge and Bindery helped Colgate unlock a purpose-led corporate brand platform grounded in the idea that a smile is the most universal symbol of health, belonging, and progress.

Lippincott rebrands The New York Historical to help the institution redefine its 220-year role in American culture. The museum identity drops its ‘Society’ roots to embrace a more inclusive future that features open dialogue and an emphasis on ‘our nation in conversation.’

PORTO ROCHA’s identity design for the performing arts space at the site of the World Trade Center in Manhattan opens the way for inclusive programming. The Perelman Performing Arts Center is the final piece of the rebuilding, a cultural capstone for, the WTC.

Using glass materials and optical illusions, The Staircase main title sequence builds a sense of uncertainty, dislocation, and the unexpected. Sarofsky is the video production team.