This transformation marks a significant milestone for the 50-year old nonprofit, redefining its identity for the first time to better reflect the breadth of creativity and communities it supports. With a new name, website, updated messaging, and a modern visual identity, Creative West recommits to its role as a key support of artists, organizations, and state arts agencies across the Western US and Pacific jurisdictions.

Pearlfisher took the brand formerly known as Doughnut Peddler and transformed it into Bakeface. The rebrand came with a new name, as well as a radically different look with an in your face tone, ew logo, bright color palette and playful taglines.

Brand architects Clarkmcdowall have nurtured a visual identity that unites two associations into one – International Fresh Produce Association – while positioning the new organization as a leader and source of inspiration.

Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.

Dunkin Donuts' has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin'.

Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.