Roxanne Bradley-Tate established that Bluebird Giftbox’s brand essence had to embody the joy and good news bluebirds symbolize. The image needed to be welcoming and stylish while not looking too traditional, always keeping the older adult user in mind.
In partnership with Design Army, Neenah introduces the Idea Shop; a program of ideas and inspiration aimed to convey the power of paper and print design, to support the creative process on or offline, and to help modernize the paper specification.
Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.
Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.
Jess Glebe Design developed the Penny & Rose brand identity and package design. Each of the brand’s 11 scents is named for a distinct childhood memory.
VP+C was sure to incorporate authenticity and sustainability into the packaging for farm-to-face skincare brand Farmacy, and specing Neenah ENVIRONMENT® papers for the boxes helped.
The recent refresh of the CLASSIC® Papers portfolio was more than a year in the making. Neenah Brand Manager Kathy Kemps and design partner Pum Lefebure of Design Army provide answers about this ambitious undertaking.
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