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Ideas, Uncategorized
FAY Branding For Harmonic Embraces Data As Dynamic

FAY’s new identity treats Harmonic’s startup-related data delivery as a dynamic force that can be harnessed and used to put capital and ideas into motion. The design embraces that sense of motion and ferment across the entire system from logo and website to sales collateral and social media.

Ideas, Uncategorized
Trace Identity Emphasizes Athletes Personal Growth and Progress

Athletics launches a refreshed brand system for Trace, a sports platform that automatically films, edits and delivers video highlights of game day footage. The identity emphasizes not technology or competition, but personal growth.

Ideas, Uncategorized
Mucca Elects Suffragette Typeface

Mucca’s rebrand for The Hermitage Hotel inaugurates a new era for the landmark. Pairing a custom typeface with a bold yellow, the new identity promises a playful luxury experience while celebrating the hotel’s suffragette history.

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MFA Boston Rebrand Welcomes All

Ideas, Uncategorized

The Museum of Fine Arts’ new identity by Base Design looks to communicate inclusion and community, and to tie the institution firmly to its Boston home. Base also devised the slogan ‘Here All Belong.’

LOVB Reimagines Women’s Sports

Ideas, Uncategorized

League One Volleyball (LOVB) serves up a brand meant to encapsulate the grace and grit of its athletes. The creative was led by Patrick Cox, LOVB Creative Director and designer of the 2012 Olympic logo, and league CEO Katlyn Gao.

Breakstone’s Branding Plays On Heritage

Portfolio, Uncategorized

BrandOpus' latest work is an overhaul of Kraft Heinz's cultured dairy brand and East Coast icon. The new work for Breakstone’s is a contemporary twist on the brand's rich 130-year-old heritage.

Panera Bread Icon Wild and Free

Ideas, Uncategorized

Fast-casual restaurant chain Panera has been rebranded by BrandOpus. A new logo and visual identity centers on abundance, warmth and a feeling of togetherness.

SMAKK ‘Accelerates’ NYC Sustainability

Ideas, Uncategorized

The NYC Mayor's Office of Sustainability chose branding and marketing agency SMAKK to create a new identity and marketing campaign for NYC Accelerator, a program taking local steps to address global climate change.

ThoughtMatter Envisions Equitable Coffee Future

Ideas, Uncategorized

ThoughtMatter creates a new identity for Coffee Coalition for Racial Equity that is rooted in America's long tradition of social and protest movements.

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