Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand's identity as a classic comfort food. Jones Knowles Ritchie is the design firm.

Indie shop Baldwin& and Ponysaurus Brewing created a new beer – Inauthentico – made the traditional Mexican way but which embraces that it is made in North Carolina.

Brooklyn Brewery has launched its global design refresh by Robot Food. Building carefully and respectfully on a logo created by design legend Milton Glaser, the design firm notes that “It's all too easy to f*** up an icon.”

Raventós Codorníu engaged Affinity Creative Group for an eyebrow-raising and differentiating branding for their latest California grown wine. The solution: a play on the double meaning of dirt.

Bent Water Brewing is known for its hypnotically patterned can designs. Its creative agency HeyLet’sGo! is leveraging those patterns – and its “populist” branding – to point-of-purchase materials for liquor stores throughout the Northeast.

Pearlfisher created sleek, joyful packaging with standout shelf presence for skincare company BYOMA. The square packaging makes shipping more efficient and contributes to sustainability.