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Portfolio, Uncategorized
Richard Shear: A New Way To Evaluate Branding and Package Design (Part 2)

This is Part 2 of a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.

Ideas, Uncategorized
Richard Shear: A New Way To Evaluate Branding and Package Design

GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.

Portfolio, Uncategorized
Chase Draws Inspiration From Origin Story

Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.

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Pearlfisher Solution For McDonald’s Playful and Pragmatic

Ideas, Uncategorized

Pearlfisher has unveiled its update of the McDonald's global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.

Dove Creates Refillable Deodorant Package

Portfolio, Uncategorized

Dove, one of the largest beauty brands in the world, has launched its latest innovation that is set to transform daily deodorant use: refillable deodorant.

R/GA Repositions Anchor

Portfolio, Uncategorized

R/GA San Francisco was tapped to rethink Anchor Brewing’s branding and packaging redesign for the first time in the company’s 125 years.

Coca-Cola With Coffee Pioneers New Category

Portfolio, Uncategorized

Amid a downward trend in soda sales and the impact of the coronavirus, Coca-Cola is tweaking its portfolio. The latest introduction, a Coke with Coffee mashup.

Pepsi Global Design’s New Rockstar

Ideas, Uncategorized

A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.

Burgopak and Duallok Blend Expertise On CBD Range

Resources, Uncategorized

Created by an award-winning design team, Kolluda is a range of packaging solutions developed specifically for CBD and nutraceutical products.

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