A new Wolff Olins’ rebrand allows The Economist Group to safeguard the editorial independence of The Economist, give other core brands their own value proposition, and link them together with a “red thread.”

To reflect both OpenWeb's evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.

Creative agency Struck provided guided research, strategy and creative for the newly named Palisades Tahoe, formerly Squaw Valley Alpine Meadows.

To save its favorite restaurant during the pandemic, creative agency Arcana Academy turned a takeout joint into an upscale brand ... and guaranteed a year of lunch business as well.

Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.

Carsation becomes Skedaddle with rebranding from The Gate NY. Graphics support the value proposition of fast-turnaround, online used-car sales.